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Issleib confident of Pabst future.

According to Pabst Brewing Co. chairman, Lutz Issleib, his company "could be the first major American brewer to stage a marketing comeback in the industry's history. "

In 1985, when Pabst was acquired by S & P Co., industry analysts predicted a hasty demise for the Milwaukee-based brewer. However, Issleib reported, a new management tack focusing on drastic cuts of overhead expenses as well as capital investments in plant improvements has resulted in turning the "failing company completely around."

After bottoming out in 1988, a leaner sales force began turning the tide for the brewer, and a 10-percent improvement in 1989 was followed by increases every year since, the Pabst chairman explained.

Buoyed by the performance of Olde English 800 malt liquor, first-half shipments are seven-percent above last year's figures, and the company has forecasted the delivery of more than 7 million barrels by the end of 1992.

Along with domestic growth, Pabst has experience success abroad as well. Overall, the brewer's export market increased more than 30 percent in 1991 when compared to the previous year. Issleib also pointed to Pabst's 1986 joint-venture in China as a positive force.

An expansion program, to be carried out over the next few years, should quadruple Pabst's production in China, Issleib stated, and will include the Hamm's and Olympia brands for both consumption in China and export to Hong Kong, Macao, Japan and other Southeast Asian countries.
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Title Annotation:Pabst Brewing Co. chairman Lutz Issleib
Publication:Modern Brewery Age
Date:Jul 27, 1992
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