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Israeli App 'Cups' Wants To Make Your Coffee Cheaper.

Is your coffee consumption costing you more than you'd like? An Israeli app called Cups wants to change that. Slate reports that the app, which launched last week in New York City, offers coffee drinkers a monthly subscription plan for unlimited coffee at a variety of coffeeshops.

Cups was created in Tel Aviv in 2012 and expanded to Jerusalem before setting its eyes on New York. For $45 a month, you can use the app to order as much tea and basic coffee as you want from participating locations. For $85 you can drink lattes, iced coffee, and other espresso drinks. "Our goal for Manhattan," Gilad Rotem, a co-founder of the app, told Slate, "is 200 coffee shops, which is the same number as Starbucks locations."

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Author:Wilf, Lily
Publication:Tablet Magazine
Date:Apr 28, 2014
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