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Is a bargain really more attractive than a man?

Byline: Dawn COLLINSON

GIVEN the current dismal economic climate, I think we can all agree that a bargain is no bad thing. Unless, perhaps, it's chicken. Chicken is an exclusion zone for price knockdowns on the basis that therein lies the path to digestive disaster, the bathroom and an outside chance of death.

No, in fact, let me extend that and make it all meat. Meat should be afforded due respect, not used to play sell-by Russian roulette no matter how much the discount. I once stood behind a man at a supermarket checkout who had steak in his basket which was so alarmingly ashen I wondered if I should get his personal details so I could give evidence at the inquest.

Anyway, poultry and the likes aside, a price reduction is always welcome especially if it happens to be on something a) far too expensive to ever justify b) something you've been sale stalking (ie, eyeing up at full price then keeping under constant surveillance until it descends into the vicinity of affor dability).

But on a scale of one to 10, how thrilling would you say the average sale bargain ranks? I'd say a five or six, or maybe a seven at a push if it's something you've been truly lovesick over.

Your average supermarket price slash, though, warrants no more than a two, based on the fact that to get overly excited about 20p off a seeded bloomer would be pitiful.

At least this was what I believed, until I read yet another of those inter minable 'scientific studies' at the weekend. Apparently I underestimated the capacity of women in particular to get overheated by undercharging.

According to this particular report, women's heartbeat rocketed when they saw a deal to save 85p on shower gel to a rate higher than when they were riding a r ollercoaster.

Bagging a bargain, the study further concluded, was typically more exciting than love at first sight, while a BOGOF produced the highest reaction of the lot.

All of which is rather surprising and a bit disappointing. Are we really such a nation of unromantic penny pinchers? Worst still was the final revelation which I found impossible to believe. Women, it claimed, got more worked up over the prospect of pounds 150 off a washing machine than the sight of actor Ryan Gosling.

Surely, science people, some mistake? Where is poor Ryan going wrong? Maybe he should have been holding a two-for-one Fruit &Nut.
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Publication:Liverpool Echo (Liverpool, England)
Date:Feb 21, 2012
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