Printer Friendly

Is Disney Doing Direct Retail Apparel Licenses?

Disney Consumer Products is believed to be on the verge of signing direct licensing deals with at least one major retailer (perhaps more) that would give each chain apparel exclusivity for a specific property.

As we've reported, Disney executives acknowledge that changes are imminent in its licensing program. However, the company tells us it won't comment on those changes until deals have actually been inked, which it says hasn't happened as of our deadline. One major national retailer acknowledges high-level meetings with Disney

The plans are said to involve only apparel. Disney apparel licensees with whom we've spoken acknowledge hearing rumors of changes, but none will say they've been told by Disney of specific plans. One licensee concedes concern, but also expresses confidence that "if they cut a deal with a retailer, I believe our products are good enough" that the retailer will use him as a supplier.

COPYRIGHT 2000 Plain Language Media
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Licensing Letter
Date:Aug 7, 2000
Previous Article:Internet Having Profound Effect On Licensed Collectibles, And It's Only Just Beginning.
Next Article:Copyrights Group Turns To United Media For U.S.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters