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Irish Daily Mirror Comment: French bread buys more.

THE well-heeled set who laze away their days on the Cote d'Azur may be happy enough to pay stiff prices for the best of everything.

After all, they have the consolation of a fine climate to bask after they have done their shopping.

There are few such meteorological blessings here, even though many prices are higher than they are in St Tropez.

There is growing suspicion that we are being ripped off unmercifully, and the introduction of the euro may have been a crafty excuse for rounding up prices.

That might prove well-founded when a government report on the change-over is published soon.

Consumer watchdogs are beginning to catch on.

But so far they have only collected what they call serious evidence about overpricing.

It doesn't need Sherlock Holmes to examine the clues. They are self-evident in the shopping baskets of every housewife.

Obviously tax levels on such vital commodities as drink account for some of the differences.

But no evidence is forthcoming from retailers about their profit margins on most things.

It's no good asking the supermarkets to explain themselves.

Get them to get their figures toge- ther and see just how creative their accounting is.
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Title Annotation:Leader
Publication:The Mirror (London, England)
Date:Jun 20, 2002
Words:197
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