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Ireland's support keys Bud promotion.

The Budweiser family of beers has teamed with model and actress Kathy Ireland this St. Patrick's Day to "deliver the green for retailers" via the "Kathy Ireland's St. Pat's Party Stop" promotion, Anheuser-Busch, Inc., announced.

According to the brewer, a special Budweiser/St. Pat's television commercial featuring Kathy Ireland will create consumer awareness at both on- and off-premise accounts. This, combined with more than $2 million in network television, radio and print advertising "will insure that virtually every beer drinker in America will be looking for Kathy Ireland's St. Pat's Party Stop," reported an A-B spokesperson.

The on-premise version of the promotion features the model/actress on a free tear-pad poster, table tents, counter cards, banners and a six-foot Budweiser bottle stand-up. An additional application of the Party Stop will be the traditional "Shamrocks for MDA" program, which has helped Anheuser-Busch raise nearly $40 million for Jerry's Kids since 1980.

PHOTO : IRELAND SUPPORTS BUDWEISER - This March, model/actress Kathy Ireland will support Bud's "Kathy Ireland's St. Pat's Party Stop" promotion.
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Title Annotation:Budweiser, Kathy Ireland
Publication:Modern Brewery Age
Date:Feb 3, 1992
Previous Article:New hall, director will improve 11th annual beer fest.
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