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Iomega Sets the Market Standard for Portable Hard Drives.

Summary: -Winning Premium eGo Portable Hard Drive Line

Iomega, an EMC company (NYSE: EMC) and a leading innovator in digital protection solutions for consumers and small and medium businesses, is excited to announce that it is moving to the new SuperSpeed USB 3.0 interface for all Iomega USB 2.0 portable hard drives, beginning with the award-winning line of IomegaEeA eGoEoAaAo Portable Hard Drives. The new all-USB 3.0 eGo Portable Hard Drives will feature hardware encryption and super toughness, too, thanks to a drop spec twice the industry average EoACAo all at USB 2.0 product prices. This market-leading move continues IomegaEoACAOs tradition of technology leadership.

EoACA[pounds sterling]As a market leader in external hard drive solutions, Iomega is proud to be the first to move towards an all USB 3.0 portable hard drive lineup EoACAo and at no extra price premium to our customers,EoACA[yen] said Jan Jensen, Vice President Sales EMEA, Iomega Corporation & the Consumer and Small Business Products Division, EMC Corporation. EoACA[pounds sterling]With a super fast USB 3.0 interface delivering speeds of up to 10 times that of USB 2.0, super tough with a 7-foot drop spec thatEoACAOs twice the industry average and super secure with AES 256 hardware encryption, IomegaEoACAOs eGo Portable Hard Drives will be the premium must-have portable storage product. Factor in our bundled software Protection Suite with popular titles such as IomegaEoACAOs QuikProtect, v.Clone and Trend MicroEoACAOs Internet Security, and that makes IomegaEoACAOs USB 3.0 eGo Portable Hard Drives an exceptional premium solution at the same price as most entry level basic USB 2.0 products.EoACA[yen]

USB 3.0 Transition Timeline for Iomega Portable Hard Drives

Iomega plans to move all eGo Portable Hard Drives in 500GB* and 1TB** capacities to the new USB 3.0 interface by early October. Totally compatible will all USB 2.0 computers, the new USB 3.0 eGo Portable Hard Drives will include IomegaEoACAOs industry-leading Drop GuardEoAaAo Xtreme, which provides added protection from drops of nearly seven feet or twice the industry average***.

In the first quarter of 2011, Iomega plans to move the IomegaEeA Prestige Compact Portable Hard Drive line to USB 3.0 on all models. Shortly thereafter, Iomega will move the rest of its portable external hard drive models to the USB 3.0 interface.

Perfect for slipping into a laptop bag or pocket, all of IomegaEoACAOs 2.5-inch portable hard drives are host powered, requiring no external power supply beyond the power provided through the USB bus on a personal computer, laptop or netbook. IomegaEoACAOs new USB 3.0 portable hard drives are completely backward compatible with personal computers and other devices that only have USB 2.0 ports. Iomega offers USB 3.0 adapter cards (sold separately) to insert into USB 2.0 laptop and desktop computers so users can experience native USB 3.0 transfer speeds of up to 5 gigabits per second.

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Publication:EMBIN (Emerging Markets Business Information News)
Date:Oct 17, 2010
Words:510
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