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Introducing the Gratitude Circle at Willow Stream The Spas At Fairmont.

New program offers spa goers the chance to give back

TORONTO -- There are circles we are grateful for in all times - a circle of friends or family - that come together to simply be in each other's company, share experiences or interests. They keep us connected and grounded to what is really important. Willow Stream The Spas At Fairmont launches the Gratitude Circle, an initiative that allows spa goers the chance to make an impact in their communities while doing something healthy for themselves.

"Over the past year we've noticed an increase in 'circles' spending time together in our spas," explains Anne McCall Wilson, Vice President Spas, Fairmont Raffles Hotels International. "We decided that we wanted to show our gratitude for their choosing to spend their time with us and the Willow Stream Gratitude Circle was born."

The Gratitude Circle encourages local spa guests to pass on the great feeling they have when they leave the spa to their favourite local charity. The concept is quite simple; spa guests register their unofficial group of friends at their local Willow Stream Spa. They can register their book club, golf team or neighbourhood gardening group, or just their group of girlfriends. They then select a registered charity or not-for-profit to receive a percentage of spa sales every time they spa. Willow Stream then issues a charitable donation of 10% of their total spa bill (including treatments, retail and meals, excluding taxes and gratuities) to the charity of their choice, each quarter.

"We believe Willow Stream's Gratitude Circle provides guests with another way to get engaged in the community," says McCall Wilson. "And since Fairmont has a longstanding tradition of being an integral part of their communities, Willow Stream Gratitude Circles simply continue this tradition. Our goal is to have 100 circles registered by the end of the year. We'll keep everyone updated through group threads on our Facebook and Twitter pages."

To register with Willow Stream's Gratitude Circle, guests can call their local Willow Stream spa or email indicating their contact information, local spa preference, and a spa experience coordinator will follow up to complete the registration process.

Launched in 2001, Willow Stream A Fairmont Spa is the award-winning signature spa brand of Fairmont Hotels & Resorts. Willow Stream Spas guide their spa guests to find their energy. Willow Stream has ten locations - Fairmont Scottsdale (Arizona), The Fairmont Turnberry Isle Resort & Club (Florida), The Fairmont Banff Springs (Alberta, Canada), The Fairmont Empress (Victoria, British Columbia), The Fairmont Southampton (Bermuda), The Fairmont Acapulco Princess (Mexico), The Fairmont Dubai (United Arab Emirates), Fairmont Mayakoba in the heart of the Riviera Maya near Playa del Carmen, Fairmont Le Montreux Palace (Montreux, Switzerland) and Fairmont Singapore (Asia). Guests can learn more about each spa at

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Publication:Business Wire
Geographic Code:1CANA
Date:Feb 20, 2009
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