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Introducing New NESTLE(R) DRUMSTICK(R) LIL' DRUMS(TM) Sundae Cones.

--The classic NESTLE DRUMSTICK cone reinvented in a convenient new snack size --

OAKLAND, Calif., April 6 /PRNewswire/ -- Life moves fast, so savor the sweet moments! Introducing Nestle(R) Drumstick(R) Lil' Drums(TM), the original Nestle Drumstick cone reinvented in a smaller, more convenient snack size. Now, you can savor a timeless sundae cone moment with fewer calories and more fun.

"Nestle Drumstick Lil' Drums sundae cones are the perfect size to enjoy any time, and are just right when you and your family want to enjoy a delicious, creamy little snack," said John Harrison, Official Taster for the Nestle Drumstick brand.

Nestle Drumstick Lil' Drums sundae cones come in a variety of flavors including Cookie Dough (140 calories), Chocolate Fudge Brownie (130 calories), Vanilla with Chocolatey Swirls (130 calories), and Chocolate with Chocolatey Swirls (140 calories). Nestle Drumstick Lil' Drums sundae cones are packaged in boxes of 10 and are available at grocery stores and retail locations nationwide.

This summer, Nestle Drumstick Lil' Drums is on a mission to encourage families to enjoy more sweet moments with each other. A study by the University of Michigan found that parents spend an average of only 43 minutes each week talking with their children*. Reverse the trend in your own family by taking a "Lil' Drum Break(TM)" every day.

What is a Lil' Drum Break? A Lil' Drum Break is a pause in life where moms, dads and kids take time out to connect and bond with each other. Lil' Drum Breaks are everyday moments that add meaning and laughter to your family's busy day.

From sitting down after school to share your favorite moment from the day, to telling a round of knock-knock jokes around the dinner table, to blasting your favorite songs and encouraging a spontaneous dance party, Nestle Drumstick Lil' Drums wants all families to share a lil' more closeness and a lil' more fun.

And of course, the perfect Lil' Drum Break is enjoying all new Nestle Drumstick Lil' Drums sundae cones with the ones you love.

According to Harrison, "Setting aside time for a Lil' Drum Break is the perfect way to bond with your family and add a moment of sweetness to your everyday life."

Want more Lil' Drum Breaks? Beginning March 15, download inspired ideas from real families at http://www.drumstick.com/.

Dreyer's Grand Ice Cream Holdings, Inc., and its subsidiaries manufacture and distribute a full spectrum of ice cream and frozen dessert products. Brands of frozen dessert products currently manufactured or distributed by Dreyer's in the United States include Grand, Slow Churned(R), Dibs(R), Haagen-Dazs(R), Nestle(R) Drumstick(R), Nestle Crunch(R), Nestle(R) Butterfinger(R), Nestle(R) Toll House(R), Nestle(R) Carnation(R), Nestle(R) Push-Up(R), Frosty Paws(R), Eskimo Pie(R), Fruit Bars and The Skinny Cow(R). The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's(R) brand name throughout the remainder of the United States. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America. For more information on the company, please visit http://www.dreyersinc.com/.

In the U.S. the Haagen-Dazs trademark is sub-licensed to Dreyer's by Nestle.

*Source: University of Michigan, How American Children Spend Their Time, Sandra L Hofferth and John F. Sandberg, 2001
 CONTACT:
 Julie Lyons Kim Goeller-Johnson
 Zenzi Nestle Drumstick
 858-523-9020 510-601-4211
 julie.lyons@zenzi.com kim.goeller-johnson@dreyers.com



CONTACT: Julie Lyons of Zenzi, +1-858-523-9020, julie.lyons@zenzi.com, or Kim Goeller-Johnson of Nestle Drumstick, +1-510-601-4211, kim.goeller-johnson@dreyers.com, both for Dreyer's Grand Ice Cream, Inc.

Web Site: http://www.dreyersinc.com/
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Apr 6, 2009
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