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Introducing Convenient Comfort Zone(R) Wipes for Dogs and Cats.

Comfort Zone Promotes Positive Behavior in Cats and Dogs Using Natural Pheromone Technology

PHOENIX -- Central Life Sciences today announced it is adding convenient wipes to its line of revolutionary pheromone-based Comfort Zone[R] products. Comfort Zone[R] with D.A.P.[R] (Dog Appeasing Pheromones) Wipes for dogs will be available as a trial sample. Comfort Zone[R] with Feliway[R] Wipes for cats will be sold in a seven-pack of wipes. The single-use wipes offer pet owners the added flexibility and convenience when traveling with their pets or for spot applications on a pet's collar.

Using comforting pheromones that are detected by an animal through a special organ near their nasal cavity, Comfort Zone mirrors the natural pheromones emitted by dogs and cats and is veterinarian recommended to control destructive pet behaviors. In recent studies, Comfort Zone has been proven to reduce or completely stop destructive behavior such as chewing in 91 percent of dogs and proven to end urine marking and scratching by 95 percent in cats. In addition to helping with canine chewing, Comfort Zone has been proven to help control excessive barking in 65 percent and house soiling in 75 percent of dogs studied.

"We want to ensure pet parents have every opportunity to address stress-related behavior issues with their pets quickly and effectively," said Kim Nguyen, vice president of marketing, Central Life Sciences Companion Animal Health Brands. "Comfort Zone[R] Wipes are one more tool today's busy pet parents can use to encourage positive behavior in their cat or dog."

Convenience and portability of the wipes will allow pet owners to constantly reinforce positive pet behavior by applying clinically-proven Comfort Zone to a pet's surroundings, including crates and carriers, at a moment's notice. Comfort Zone is a proven tool for alleviating stress in dogs and cats caused by thunderstorms, unfamiliar people and surroundings and travel. The Comfort Zone[R] with Feliway[R] Wipes are especially ideal for airline travel with cats as they comply with the new Federal Aviation Administration rules surrounding liquids in carry-on bags.

The single-use wipes complement the existing Comfort Zone product line, which consists of room diffusers for continuous home application and sprays for spot applications. The Comfort Zone with Feliway Wipes will be available this summer in packs of seven in the health and behavior aisle of most major pet retailers. The Comfort Zone[R] with D.A.P.[R] Wipes will be available as samples to allow consumers the opportunity to try the wipe before buying the spray or diffuser formula.

Comfort Zone diffuser, spray and new Comfort Zone with Feliway Wipes are available at a variety of pet supply stores across the country. Samples of Comfort Zone with D.A.P. Wipes can be requested on-line this spring. For more information, visit: www.petcomfortzone.com.

Central Life Sciences combines the best of Wellmark International and Farnam Companies, Inc. Our new name - one part life and one part science - introduces an enterprise committed to discovery and innovation. Wellmark's leadership in Insect Growth Regulators (IGRs) and Farnam's strengths as one of the pet industry leaders in the animal care field demonstrates our dedication to the health and well-being of companion animals, humans and the environment. Imagine the perfect blend of technology and market responsiveness - we did, and it's called Central Life Sciences. For more information about Central Life Sciences call (800) 234-2269 or visit www.centrallifesciences.com and click on Farnam.

D.A.P.([R]) is a registered trademark of CEVA Sante Animale.

Feliway([R]) is a registered trademark of CEVA Sante Animale.
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Publication:Business Wire
Date:Feb 22, 2007
Words:593
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