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Internet Rumor Sparks Speculation, Concern about Termite-Infested Mulch; New Website, TermiteInstitute.com, Exposes the Real Truth about America's $5 Billion Problem.

RESEARCH TRIANGLE PARK, N.C. -- With cyberspace swirling with false rumors about voracious Formosan subterranean termites spreading throughout the country via mulch shipped from New Orleans, consumers are more aware than ever of the damage that can be inflicted by these pests. Inaccurate as the report may be, however, termites are a very real threat in every state except Alaska, and experts from a new website, www.TermiteInstitute.com, warn consumers not to disregard the termites that may be active already in their own yards.

"Americans spend $5 billion every year on professional termite defense treatments and repairing termite damage in their homes and businesses. That's more than the U.S. government spends on the CIA," according to Dr. Bob Davis, chief entomologist with the Termite Institute. "While homeowners should feel reassured that the mulch they buy for their spring planting is not likely to transport termites, they shouldn't be lulled into a false sense of security, thinking that termites are not an important problem that can and should be prevented with the help of a pest professional."

TermiteInstitute.com is the web's most comprehensive termite education resource, featuring clear, concise summaries of termite biology, professional termite inspections, preventative and curative treatment options, and regularly updated information on regional termite activity and consumer news regarding this important home maintenance issue.

"Homeowners who learn of the termite mulch urban legend online should immediately click over to TermiteInsitute.com to get the real facts about these very destructive pests," says Davis. "We are approaching the height of termite season, and homeowners who learn about termites are more likely to make smart choices about the best way to protect their single largest investment."

TermiteInstitute.com was launched in 2006 by the experts at Termidor(R) insecticide/termiticide, America's #1 termite defense product, and reviewed by a prestigious board of independent experts in the real estate, entomology, and home inspection fields. Featuring clear, concise explanations of termite biology, the damage these pests can cause, and the variety of treatment options available to homeowners today, TermiteInstitute.com serves as the starting point for consumers who are looking to learn more about America's $5 billion termite problem.
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Publication:Business Wire
Date:Mar 24, 2006
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