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Internet Media Review and SWEPA merge to form the Mequoda Library.

Two of the publishing industry's leading membership websites, Internet Media Review and the Subscription Website Publishers Association (SWEPA), merged earlier this month to create the Mequoda Library, an interactive resource for building better websites.

"The rapid growth of online marketing and publishing has created an almost desperate need for shared industry best practices," said Don Nicholas, editor and managing director of the Mequoda Group LLC, formerly Digital Media Advisers LLC.

"At every conference I attend, every conversation I hear and every publisher I meet, I am assailed by an unfulfilled desire to understand where online publishing and marketing are going.

"The merger of SWEPA and IMR fits both our constituencies well. Between us, we offer users more than 300 articles, reports and reviews that chronicle the state-of-the-art, as we know it today, of website publishing," Nicholas said.

Under the merger agreement, Peter A. Schaible, formerly director of SWEPA, becomes the Mequoda Library's editor-at-large. Kim Mateus, formerly managing editor of Internet Media Review, becomes managing editor for Mequoda Library.

Over the coming weeks, Mateus and Schaible will launch the Mequoda Forum and the Mequoda Commentaries. These new features will allow Library members to interact in real time, on a peer-to-peer basis, with the Library's 15 expert authors, in consultations designed to improve members' websites.

Those authors include many well known to readers of NL/NL:

* Don Nicholas,

* John Alexander,

* Micah Baldwin,

* Robert W. Bly,

* Alexandra K. Brown,

* John Clausen,

* Terri Edmonston,

* Fred Gleeck,

* Larry Kerstein,

* Stephen Laliberte,

* Robin Nobles,

* Roxanne O'Connell,

* Roger C. Parker,

* Jim Sinkinson, and

* Jane Zarem.

Mequoda Group LLC, 215 High Street, Bristol, RI 02809, 800-901-3556, 774-201-1301

Don Nicholas, 121 Boston Post Road,, Sudbury, MA 01776, 978-440-8037, fax 508-881-5604,

RELATED ARTICLE: Don Nicholas, the go-to online guy

Don Nicholas, managing director of the Mequoda Library, was one of the most popular and sought-after speakers at the recent NEPA conference in Washington.

After studying hundreds, probably thousands, of websites, he has come up with website design and navigation models superior to most now being created.

Future issues of NL/NL will feature him, his models, and his advice for increasing online profits.
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Title Annotation:Mergers and Acquisitions
Publication:The Newsletter on Newsletters
Date:Jun 23, 2005
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