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International Trade Names Dictionary.


Edited by Donna Wood. 366 pages. Price: 186.00 [pounds]. (UK: Gale Research International Ltd).

Trade names are becoming ever more important as imports and exports increase around the world. This book lists some 40,000 trade names and companies. Unlike most directories, the company names have been interfiled in alphabetical order with the actual trade names, which are similarly listed.

This text helps with the identification of trade names in use and also what product they cover. Incidentally, this dictionary is not just limited to food products, it covers a whole range of other products. For the purposes of starting off the series, this first edition is based on material from Australia, Canada, Denmark, Japan, Kenya, Singapore, South Africa, Sri Lanka, Trinidad and Tobago, and the UK.

The entries indicate what the product is, which country it comes from and which company makes or supplies it; to this one must add the source code to identify whence the information was obtained. With company entries, the full name is given together with the full address and again the source code. To ensure even better use, company names are filed under their full name and cross-referenced where necessary to allow location in the index. Where trade names are truly international, such a brand is accompanied by a list of companies with country identifiers to allow the reader to select the nearest one for contact.
COPYRIGHT 1990 Food Trade Press Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990 Gale, Cengage Learning. All rights reserved.

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Publication:Food Trade Review
Article Type:Book Review
Date:Aug 1, 1990
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