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International Toy Center continues to attract top names.

The unique position of the International Toy Center as the heart of the children's entertainment industry continues to attract industry leaders as more than 62,000 square feet of space was leased at the ITC complex at 200 Fifth Avenue and 1107 Broadway in the second quarter of this year.

A W&H Property managed by Cushman & Wakefield, the ITC continues to attract and retain the top names in the children's entertainment industry.

"Bandai's move into the Toy Center places us in the heart of the industry action and ensures that we continue to build on our successes from recent Toy Fairs," said Bill Beebe, Senior Vice President of Sales & Marketing for Bandai America Ltd., a subsidiary of the third largest toy company in the world. "We felt that this was the best move and location for us as it centrally positions our company."

The maker of Power Rangers and Strawberry Shortcake brands signed a multi-year lease for more than 16,000 square feet of showroom and office space.

Already the home to industry leaders such as Hasbro, Leapfrog, MGA Entertainment, Jakks Pacific and K'NEX, the ITC has recently re-signed RoseArt Industries, the leading manufacturer of arts and crafts and activity sets in the United States; Rubie's, the world's largest supplier of Halloween costumes, masks and accessories; and well-respected manufacturer's representative Les Friedland Associates, to long-term leases.

The first quarter of 2004 was also productive for the ITC in attracting tenants.

"We are committed to the long-term growth and success of the industry and we couldn't find better accommodations than those at the ITC," said Ray Ferretti of United Sales & Marketing, another top rep firm with more than a dozen industry clients.

"As soon as I tell customers we're in the ITC they know where we are," said Shane Samole, President of Excalibur Electronics, Inc., the world's largest manufacturer of electronic chess, hand-held electronic and parlor games. "We are pleased to not only retain our top tenants but to be able to attract leaders in markets related to the toy industry," said Al Cleary, Senior Director of Cushman & Wakefield. "We will continue to broaden our scope as we feel this is the place for anyone in children's entertainment, Halloween and other seasonal products industries to be."

Private exhibit space currently available includes raw showrooms that can be customized and "pre-built" units offering air conditioning, new ceilings, slat wall and hi-tech lighting. Available spaces range from 1,000 square feet up to an entire floor.

With more than one million square feet of space, the International Toy Center is the largest permanent concentration of children's entertainment companies in the world. The ITC is the primary site for the industry's top trade events including Toy Fair, Mid-Year Market Week, the American International Fall Toy Show[TM] and the New York International Halloween Show.

The ITC's 200 Fifth Avenue Building won the Pinnacle Award in February as "Historical Building of the Year" by the Building Owners and Managers Association of Greater New York.
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Publication:Real Estate Weekly
Geographic Code:1USA
Date:Jul 28, 2004
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