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Articles from International Journal of Business, Marketing, and Decision Sciences (IJBMDS) (September 22, 2015)

1-12 out of 12 article(s)
Title Author Type Words
A business model designed to tap into the bottom of the pyramid. Garcia-DeLeone, Sarena; Taj, Shahram Report 5011
A data to text framework for describing regression models: an optimization approach for content determination. Bokhari, Majed; Curry, James; Houbi, Ashraf El-; Chu, Hsing-Wei; Marquez, Alberto; Liu, Xinyu Report 3548
Are consumers willing to pay a price premium to shop locally? DeNardin, Tom; Cole, Henry S.; Clow, Kenneth E. Report 5697
Consumerism and the portrayal of cars in Russian media: marketing implications. Grosso, Jean-Luc E.; Grosso, Sherry S.; Smith, Teresa L.; Grosso, Vincent J. Report 5986
Forecasting in the marketing curriculum. Beal, Mary; Wilson, J. Holton Report 4380
Franchising as organizational form in business and political organizations. Davies, John Report 7636
International markets for diverse regional manufacturing clusters. Wilhelms, Ralf; Phillips, Letitia Report 3969
Preface. Editorial 188
The effect of e-shops' service quality on Lithuanian consumers' purchase intentions. Dkudiene, Vida; Eertokas, Darunas; McCorkle, Denny; Reardon, James Report 6847
The impact of cause related marketing on customer loyalty: a case study on cause fit and switching barriers for retail banks. Hoyt, Brian R.; McCullough, Todd; Callihan, Erica; Van Bibber, Ashley Report 9490
The relationship between selected service quality factors in Turkish municipalities and customer satisfaction. Cahin, Salih Kenan; Ergun, Ercan Report 6322
Win or lose, it's the casino experience that gambling hotel guests value most. Barsky, Jonathan; Maier, Thomas 3310

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