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Articles from International Journal of Business, Marketing, and Decision Sciences (IJBMDS) (December 22, 2010)

1-12 out of 12 article(s)
Title Author Type Words
A model for quantifying effects of virtual proximity on innovation. Coughlan, Tom 6581
An empirical investigation of effects of pricing and information exchange in new service development. Stammerjohan, Claire Allison; Crumbly, Jack 6250
Analyzing the U.S. apparel and accessories industry using data envelopment analysis. Malhotra, Rashmi; Malhotra, D.K. 6954
Linear programming model for competitive advantage: optimal enrollment management with resource constraints. Khan, Hamid 4629
Longitudinal analysis of viewers' knowledge of and attitude toward Super Bowl advertising. Babin, Laurie A.; Krey, Nina 4199
Managing complexity in a B2B2C marketing model: requirements for sales-and-distribution controlling in a manufacturing SMEs. Rickards, Robert C.; Ritsert, Rolf 7181
Modeling rational and irrational escalation in management information systems projects. Chulkov, Dmitriy V.; Desai, Mayur S. 3942
Planning, modeling and optimization with excel solver. Elam, Matthew; Wilkins, Bob; Pryor, Mildred Golden; Alexander, Christine 6294
Preface. Editorial 177
Prototype development of a marketing research tool for interactive product placement advertisements. Bonometti, Robert J. 7779
The Li Ning company: the "borrowing" of American marketing technique. Marber, Allen; Wellen, Paul; Yi, Xiaoke 4181
United States' market for psychiatrists: an analysis of pooled cross-section and time-series database--parks method. Chennareddy, Venkareddy 5196

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