Printer Friendly

International Ice Cream Association.

The Dairy Foods' "Outlook" also reported that for the first time in four years, there will be no "Ice Cream for America" summertime promotion this year from the International Ice Cream Association (IICA). A spokesman for the IICA told Dairy Foods that the Association's Ice Cream Marketing Council, composed mostly of processors, had agreed to drop the program in favor of some other marketing approach, that will probably be implemented later in the year, instead of "the big, consumer-connected, Memorial Day-through-Labor Day effort that became Ice Cream for America." The magazine notesd that most of the cost of that project in thepast had been borne by complementary product "partners," such as Smuckers dessert toppings, and the main point of contact was the retail store "Sources say the program was eliciting less and less processor support," according to Dairy Foods, "and the partners increasingly wanted to work with only the largest ice cream processors."
COPYRIGHT 2000 Ice Cream Reporter
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Ice Cream Reporter
Date:Jun 20, 2000
Previous Article:Wells' Dairy.
Next Article:International Bioflavors.

Related Articles
Continued Growth Seen for Gourmet and Specialty Ice Cream Retailers.
Sweet Statistical Trends Seen in United States Ice Cream Market.
National Frozen Food Association.
Information Resources, Inc.
Last licks.
Dreyer's Grand Ice Cream reports that it has been recognized by the International Dairy Foods Association for outstanding worker safety in 2003 in...
MaggieMoo's treateries part of concessionaire's world-class brand portfolio.
Kemps launches IttiBitz.
Albert R. Yarnell: chairman Yarnell Ice Cream Co., Searcy, Arkansas.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters