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Interactive Imaginations Forms Strategic Alliance with SegaSoft, Announces the Interactive Imaginations Network.

NEW YORK--(BUSINESS WIRE)--November 25, 1996--

Direct Marketing Network to Provide Scale to Direct Marketers on the Internet

Interactive Imaginations announced today that, the most popular site on the Internet, as reported by PC Meter, has formed a strategic alliance with SegaSoft, Inc. The alliance will enable SegaSoft to license valuable components of Riddler's targeted ad-serving and demographic tracking technologies. Interactive Imaginations will also represent advertising sales for all of SegaSoft's Web properties.

Interactive Imaginations will also recruit top sites from the company's Commonwealth Network and incorporate them into the Interactive Imaginations Network database to bring even greater reach to the new Network. "By bringing the Riddler direct marketing model to premium sites like SegaSoft, and to emerging sites like those found in the Commonwealth Network, we will be able to provide direct marketers with the kind of scale they need to make advertising on the Web profitable," said Michael Paolucci, Chief Executive Officer of Interactive Imaginations, Inc.

Interactive Imaginations' one-to-one marketing model allows sponsors to serve full page advertisements to targeted individuals. SegaSoft, an independent developer and publisher of interactive entertainment, will help bring critical mass to the registered database Interactive Imaginations has been building since the launch of Riddler 1.0, in April of 1995.

SegaSoft will bring several sites to market over the next year, all of which will incorporate the Riddler advertising model. "With our strategic alliance with Interactive Imaginations, we position ourselves along side the leading advertising model on the Web, and we can reap the benefits of Interactive Imaginations' experience in the medium," said SegaSoft President and Chief Operating Officer Gary Griffiths.

Riddler ( is free to play and offers a range of games, from single and multi-player trivia and crossword games, to Solitaire and scavenger hunts across the Internet. Advertisers' products are integrated into the Riddler site. Prizes and corresponding sponsor advertisements are targeted to specific consumer groups according to demographic information players submit at registration.

Interactive Imaginations is privately held and is developing a diverse portfolio of entertainment offerings for the World Wide Web. The company recently announced the closing of their private placement. New investors in the company included GE, Travelers, and Unterberg Harris.

Interactive Imaginations, one of the first Internet oriented companies to be headquartered in New York's Silicon Alley, was founded in September 1994 by Michael Paolucci and John Waller. Its Riddler site (, which as the first independent site built specifically for the web to gain support from national advertisers, pioneered one-to-one marketing on the Web. The company's Commonwealth Network, launched in June of this year, is an Internet advertising supported network that brings revenue to over 5,000 small and emerging web sites.

SegaSoft was founded in 1995 and develops interactive software and content for delivery on all platforms. SegaSoft is a joint venture of CSK Corporation and Sega of America Inc., the U.S. subsidiary of the $4 billion Sega Enterprises Ltd., a global leader in interactive digital entertainment media.

CONTACT: Interactive Imaginations

Richard Lamb, 212/598-9455
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Publication:Business Wire
Date:Nov 25, 1996
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