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Interactive Health, Global Leader of Robotic Massage, Launches TV Campaign.

LONG BEACH, Calif. -- Interactive Health, America's leading robotic massage chair company, is debuting a national direct response television campaign for its iJoy(TM) 100 Robotic Massage Chair on Wednesday, January 19th.

The campaign, which includes a :120 DRTV spot and a full-length 30-minute show, "Meet Your New Best Friend", will run on popular cable channels, including the Lifetime, Bravo, CNBC and SCIFI Channels, as well as local affiliates throughout the U.S.

The iJoy(TM) 100 is the only robotic massage chair featuring breakthrough, patented Human Touch Technology(R) (HTT(TM)). HTT(TM) provides an amazingly realistic, therapeutic massage as it replicates the actual techniques of professional massage therapists--rolling, kneading, compression (exclusive to Interactive Health) and percussion.

The show features testimonials from devoted iJoy(TM)owners who enthusiastically talk about how the iJoy(TM) provides them relief from everyday aches and pains, and the difference the iJoy(TM) has made in their lives. Passersby on Santa Monica's famed Third Street Promenade are asked to experience the iJoy(TM) for the first time as well, which makes for quite an amusing segment.

You'll even see how a typical American family watches their home get taken over by the entire neighborhood, a cast of characters who eagerly wait to try out the iJoy(TM) 100. Viewers will also see a demonstration of the inner workings of the chair and its Human Touch Technology(R), and how it produces such a remarkably lifelike massage.

Weekly schedules for the show will be available at

About Interactive Health(R)

Interactive Health(R) is the U.S. market leader of upscale Robotic Massage(TM) products. Through the Company's superior design capabilities and strategic dealer relationships, Interactive Health(R) delivers high-quality Robotic Massage(TM) products, zero gravity chairs and other massage products that are generations ahead of its competitors.

Interactive Health(R) currently sells products to various specialty retailers as well as fine furniture stores across the country, in addition to international retailers and distributors in more than 28 countries worldwide.

Interactive Health(R) owns an exclusive multi-patent Robotic Massage(TM) system called Human Touch Technology(R). The Company sells various products under the following brands: Human Touch(TM), iJoy(TM), The Perfect Chair(R), Get-A-Way(R) Chair, AcuVibe(R), Equalizer Pro(R), Foot Soother Elite(R), ottoMAN(R), WarmAir(R), CMS(TM) (Cervical Massage System.)

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Publication:Business Wire
Date:Jan 19, 2005
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