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InterBev expo takes beverage industry into 1990s and beyond.

InterBev Expo takes beverage industry into 1990s and beyond

According to event's organizers, the International Beverage Industry's Exhibition and Congress again proved the beverage industry's need for a comprehensive international, all-beverage show. This year's InterBev brought approximately 12,300 beverage industry executives to Chicago late in October.

Visitors and industry executives allike came to the exposition with common goals - to gather and share information on the newest techniques and systems for producing, marketing and distributing beverages.

The exhibition itself helped showcase some of the latest trends in products, equipment and services. The 412 exhibits featured everything from ingredients, packaging, and processing equipment, to conveyors, trucks, consultants among other things. Of the 412 participants, 97 were first-time exhibitors, a fact which underscored the reputation that InterBev has established as an excellent marketing tool, one organizer said.

To complement what the visitors saw on the exhibit floor, the InterBev90 Congress and Seminars examined the beverage industry, "On the Threshold." Keynote speakers who addressed the InterBev-goers included Lou and CEO, A&W Brands, and Frank Carlucci, former secretary of defense, now merchant banking executive with the Carlyle Group.
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Title Annotation:International Beverage Industry Exhibition and Congress
Publication:Modern Brewery Age
Date:Dec 24, 1990
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