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IntelliQuest Announces General Availability of Innovative Internet-based Customer Management Program with

ATLANTA--(BUSINESS WIRE)--Dec. 23, 1998--The Marketing Information Solutions Division of IntelliQuest Information Group, Inc. (Nasdaq: IQST), a leading data provider for interactive marketing, today announced the general availability of its innovative customer rewards program in association with, Inc., the leading provider of personalized coupons distributed through the Internet.

This unique program, based on IntelliQuest's customer identification services, allows technology product manufacturers and software publishers to deliver in-store discount coupons to customers via the Web site.

IntelliQuest, which invented the electronic registration market and is the definitive market leader in outsourced registration processing, partnered with earlier this year to redefine customer rewards on the Web. The companies' new customer management program leverages both partners' strengths: IntelliQuest's sophisticated customer identification services and understanding of technology purchasers, and's high-quality Internet coupons, known for driving in-store sales for large national retailers.

Each month IntelliQuest registers more than one million technology users who purchase new computers, peripherals and software. This customer registration data is the core of the IntelliQuest/ Web-based customer rewards program -- as technology consumers complete the registration of their new hardware or software, they are offered valuable discount coupons for related high-tech products, to be redeemed at both online and traditional retail outlets. These discount coupons provide a vehicle for manufacturers and publishers to reward customers for registering, as well as an incentive for customers to maintain a relationship with vendors long after a purchase has been made. The program also provides vendors with the means to cross-sell and up-sell additional products or services to registered customers.

Today's general availability of the IntelliQuest/ program provides technology vendors with an entirely new, cost-effective approach for managing customer relationships. Manufacturers and publishers can now connect directly with their end users via the Internet, and at the same time, encourage consumers to continue purchasing through the retail channel.

"The Internet is an ideal mechanism for cross-selling and up-selling technology products, because most product users now prefer to register newly purchased products online. Through the registration process, we're able to capture important customer data, making it possible for vendors to go back to these customers again and again," said Dr. Charles Stryker, president of Intelliquest MKIS. "Our partnership with is a great example of how we can help companies take full advantage of the Internet in totally new ways to maximize their marketing efforts."

About IntelliQuest

As a division of IntelliQuest Information Group, Inc., IntelliQuest Marketing Information Solutions (IQ MKIS), provides effective marketing information solutions to the global technology market. IQ MKIS delivers "best-of-breed" customer relationship management products and services aimed at the marketing information needs of high technology, telecommunications, utility and cable companies. The division offers a unique combination of complete, accurate data, world-class analytical research and best practice expertise in database marketing. IQ MKIS provides products and services that support the complete marketing process -- from customer identification through data enhancement, analysis and segmentation, marketing program development -- IQ MKIS helps technology marketers maximize the overall effectiveness of their customer identification, acquisition, retention, cross-sell and up-sell activities to create a closed-loop marketing solution.

IntelliQuest MKIS is headquartered at 380 Interstate North Parkway, Suite 310, Atlanta, GA 30339. Telephone: (770) 612-8008 Fax: (770) 612-9008 Internet:

IntelliQuest Information Group, Inc. (NASDAQ: IQST). Headquartered in Austin, Texas with offices in Atlanta, Silicon Valley, New York and London, England, IntelliQuest provides information-based marketing services to the technology industry. IntelliQuest uses its proprietary databases and software to help technology companies track product performance and customer satisfaction, measure advertising effectiveness, assess brand strength and competitive position, determine price sensitivity and evaluate new products, markets or other business opportunities. Zona Research, a wholly owned subsidiary of IntelliQuest, provides qualitative and quantitative information and advice to the Internet and online services industries. IntelliQuest has over 400 employees worldwide. Internet:
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Publication:Business Wire
Date:Dec 23, 1998
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