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Insurers announce enhancements to smartphones.

Both State Farm and Allstate recently announced updates to their mobile phone applications.

State Farm today released an update to its Steer Clear mobile application, bringing the capability to Android smart phones. The Steer Clear app provides young drivers a convenient way to complete the State Farm Steer Clear discount program and encourages supervised driving practice.

The app also allows teen drivers to enter their state requirements for getting their licenses and helps them track their required driving time.

State Farm first introduced the Steer Clear Mobile app on iPhone in February as a way to help reduce teen driving crashes, one of the company's overarching goals.

The Steer Clear program is designed to align directly with graduated driver licensing laws. These laws prove to be effective at reducing teen car crashes in part by lengthening the duration teens must drive while supervised, and requiring practice in various driving conditions and limiting certain distractions.

Allstate announced the launch of Tag In, a new mobile messaging smart phone app for iPhone, Android, and Blackberry users. This allows drivers to stay connected with family, friends or colleagues with a quick message and GPS location without using multiple applications or exposing your information and location to a broad audience.

"Allstate has clear goals for our mobile offerings: deliver services and tools that consumers value in ways that are consistent with who we are and what we stand for," says Bob Wasserman, vice president of e-business for Allstate. "People want to stay connected, but they're also concerned about protecting their privacy. Designed with families in mind, Tag In combines social networking, location features, and user control of who sees personal information. It's quicker than texting and more private than Facebook or Foursquare."
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Publication:Tech Decisions
Date:Dec 1, 2010
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