Printer Friendly Expands Online Marketing Strategy.

Fidelity Investments subsidiary ( said it entered a series of strategic online marketing agreements with some of the Web's key players, including America Online, Bloomberg, Bankrate, Yahoo!, Multex and Learning Network/Family Education.

The agreements point to's growing consumer appeal and Fidelity Investments' continued investment in the company, said.

The company's goal with the marketing initiatives is to increase its presence in places where people already are looking for financial tools and guidance, said President Louis Geremia.

"We see a lot of potential going forward in the business. We believe if you have the right partnerships and they are structured the right way...If you can justify the economics of deals through understanding how they work and what type of traffic it's bringing in and the conversion rates of that can actually develop some cost-effective ones, and that's what's going on with these partnerships," Geremia said.

Users of the partner sites included in the new campaign will have access to's insurance content and can receive free quotes on automobile, homeowners, health and life insurance. In addition, the company will premiere a rebranding campaign that features an increased emphasis on its affiliation with Fidelity Investments. also powers the Insurance Center@Fidelity--accessible at allows Fidelity customers to receive free quotes and information on auto, health and homeowners insurance from national carriers.

On July 13, began offering exclusive auto insurance quotes from Comparison Market's insurers to Florida and Georgia drivers. The company plans to eventually offer the service to 90% of U.S. drivers, Geremia said. Comparison Market's insurer partners include Progressive Corp., liberty Mutual Group, Hartford Financial Services, Allmerica Financial Corp. and Travelers Insurance. was launched in June 1999 and went online with its retail Web site in March 2000.
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Publication:Best's Review
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 1, 2001
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