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Institute for Brewing Studies sees new opportunities for craft brewers at NRA show.

The Institute for Brewing Studies announced that it will be represented for the first time at this year's National Restaurant Association Restaurant Hotel-Motel Show, May 22-26, in Chicago.

"We believe this is a golden opportunity for the Institute and the craft brewing industry to be involved in this trade show," said Jeff Mendel, IBS director. "This will allow us to present the micro- and pubbrewing industry to a broader audience, provide representation and educational information, while we gain greater access to the press and media."

With the consistent growth rate over the past several years, the industry offers unparalleled opportunities for those who want to get involved in either the business side of brewing, restaurant or pubbrewing, he said.

Association of Brewers president Charlie Papazian will moderate a panel discussion titled "The Lure of Fresh Beer and Fresh Food" as part of the NRA's "Management Clinic" series of talks that coincide with the trade show. The panel will include IBS members and veteran brewery and restaurant owners John Hall of Chicago's Goose Island Brewery; Scott Smith of CooperSmiths, Fort Collins, CO; Pat Conway of Great Lakes Brewing Co., Cleveland, OH; and Bill Sherrill of Spring Garden Brewing Co., Greensboro, NC.

The panel will discuss the characteristics of beer quality, how beer is brewed, costs, equipment and personnel needs.
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Title Annotation:National Restaurant Association
Publication:Modern Brewery Age
Date:Apr 5, 1993
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