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Instill Names Former Information Resources Inc. President To Board of Directors.

Garrick Brings Information Services Expertise as Former CEO-North America

Of Market Research Leaders IRI and A.C. Nielsen

PALO ALTO, Calif., June 28 /PRNewswire/ -- Instill Corporation, the leading provider of e-Business services for the foodservice industry, today announced that George Garrick, former president and CEO for North America of both Information Resources, Inc. (IRI) and A.C. Nielsen, has been appointed to the company's Board of Directors. Garrick brings more than 20 years of experience in information services and management experience to Instill. During his 15 years at IRI as a key member of the company's senior management team, Garrick contributed to the growth of the company from $2 million to over $300 million in revenue.

"Over the past 20 years, George has been a nationally recognized pioneer in marketing measurement, conquering emerging marketing mediums ranging from television to the Internet, and devising many innovative techniques and approaches to analyzing, interpreting and applying marketing measurement and consumer purchasing information," said Mack Tilling, president of Instill Corporation. "As we continue to leverage the data resulting from our successful and growing e-procurement service, George will be instrumental in guiding us to delivering business intelligence to our customers in the foodservice supply chain."

"Since its inception, Instill has understood its target market -- the foodservice supply chain," commented Garrick. "The company recognizes that efficient business processes and the Internet are the means to millions of dollars in savings for the foodservice industry. The food service industry has long been a dark, information-less void and it's very exciting that Instill is now going to bring light to it. I am eager to help Instill accomplish this, and to further expand its offerings to improve the profitability and market positions of its customers worldwide and in the process become the market standard in e-Business for the entire foodservice industry."

More About Garrick

Currently, Garrick serves as Chairman and chief executive officer of Flycast Communications, one of the world's leading web advertising networks, reaching over 20 million people a month. Prior to Flycast, Garrick served as president and CEO of A.C. Nielsen Marketing Research, a $300 million marketing measurement company and as president and CEO of IRI in North America, where he helped lead the company to $300 million in annual revenue over a 15 year period. Garrick left IRI in 1996 to pursue various Internet ventures, eventually taking over at Flycast in May, 1998.

During his more than 15 year tenure with IRI, Garrick pioneered several TV advertising research techniques including empirical analysis of ad-frequency purchase response and behavior-based targeting of TV ads. He held numerous executive positions with IRI, including vice president of marketing and client services, president of the Syndicated Information Division and president of European Information Services where he introduced IRI's information products and services into the UK, France, Germany, Netherlands, and Turkey.

Garrick also participates as a board member for several other Internet startup companies and has also provided consulting and angel investing for Internet companies. He attended Purdue University where he earned concurrent degrees in Mathematics and Engineering as well as a Master's degree in Management.

Instill's Board of Directors

Garrick joins Instill's current Board of Director members Larry Del Santo, former chairman of Vons Companies and Lucky Stores; Mike Levinthal, general partner of Mayfield Fund; John M. Lillie, chairman of Specialized Bicycles and former CEO of American President Lines; Richard Miller president of Telematica; Philip Schlein, general partner of US Venture Partners and former president of Macy's California; and Thad Whalen general partner of Aspen Ventures.

About Instill Corporation

Instill is the leader in e-Business services for members of the foodservice supply chain, including operators, distributors, and manufacturers. The company's suite of e-Business services brings more efficient procurement processes and business intelligence to its customers. Instill's service offerings are supplier independent and consolidate industry-wide data -- providing capabilities that are otherwise impossible today -- for improving the profitability and market positions of its customers.

Instill services over 6,500 operators and distributors including Delaware North, Edward Don, Fine Host, Harrah's, Marriott Distribution Services, Meristar, Pizza Hut, PYA/Monarch, and US Foodservice. Founded in 1993, Instill is privately held and backed by Altos Ventures, Aspen Ventures, Charles River Ventures, Intel Corporation, The Mayfield Fund, Ohio Partners and Piper Jaffray Ventures. The company is headquartered in Palo Alto, California, with offices in Chicago, New York, Atlanta and Southern California. Instill won the 1998 Microsoft Retail Application Developer Award for best electronic commerce solution. Instill can be reached at 650-323-3403 or at
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Publication:PR Newswire
Geographic Code:1USA
Date:Jun 28, 1999
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