Some of you may have noticed the change on this month's cover. For those of you who didn't, we'll give you a hint: It's near the top.
Seven years ago we completely redesigned the magazine, with full color, stronger graphics, new type-faces, and a commitment to tighter writing and editing and. As we revisited our design--with plans for launching a new look within the next two years--it occurred to us that it was no longer necessary to use the word "magazine" on the cover. After all, Sojourners readers are intelligent and insightful and would know that, when they pick up a copy of our magazine, they're not holding a phone book or, for that matter, a food processor.
Eliminating the word created additional room on the cover, which we could have used for storage but instead filled with a larger, more distinctive logo.
The logo is the same typeface it has been, but its size is a preview of the direction we're moving in the redesign to come. The process will be long and comprehensive and will follow the time-honored procedure used in producing new designs: The art director creates what he likes, then makes a bunch of ugly versions that the editors will naturally reject in favor of the one the art director prefers anyway. This makes the editors feel they are an important part of the process while, in fact, they're just soft putty in the art director's hands, only without the clean-up afterward. (But don't tell them that. It would spoil everything.)
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|Author:||Spivey, Ed., Jr.|
|Date:||Nov 1, 2007|
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