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Innovative 'Olevia(TM) Oasis' Booth and New Marketing Initiatives Showcase the Emerging HDTV Lifestyle at CES 2007.

Olevia[TM] and Vivitar to be Featured at High-Profile Outlets and Venues Including ESPN, Super Bowl XLI, Sundance, MTV and The Dwell Homes by Empyrean

TEMPE, Ariz. -- Riding record-breaking holiday sales, Syntax-Brillian (NASDAQ:BRLC) will begin showcasing a range of new lifestyle, entertainment and sports marketing programs for its flagship Olevia[TM] HDTV and Vivitar digital camera brands at CES 2007.

In early 2007, Olevia[TM] and Vivitar will participate in a wide range of new marketing initiatives with diverse lifestyle and entertainment-focused outlets, brands and events, including CES, Super Bowl XLI, the Sundance Film Festival and The Dwell Homes by Empyrean. Olevia[TM] will also continue to expand its successful relationships with sports entertainment icons ESPN and ABC Sports.

These moves signal a commitment toward tapping into changing consumer attitudes about HDTVs, according to Syntax-Brillian's Chief Marketing Officer, Hope Frank.

"HDTVs are now a mainstream purchase and, for many consumers, an expression of individual lifestyle," according to Ms. Frank. "Through our marketing partnerships with ESPN, MTV, Sundance and Dwell, we're able to demonstrate to consumers that Olevia is a smart choice - whether focused on excellence in technology and performance or elegance in design."

Olevia Oasis Booth at CES

At CES 2007, Syntax-Brillian will demonstrate its vision of today's HDTV lifestyle with 24 state-of-the-art Olevia HDTVs in its Olevia Oasis booth, including the company's innovative Olevia 7 Series 742i and 747i 1080p LCD HDTVs - the first HDTVs featuring the SiliconOptix Realta Hollywood Quality Video (HQV[TM]) video processor powered by Teranex technology.

The Olevia[TM] Oasis booth (LVCC South Hall, lower level, booth #20419), offers CES attendees a refreshing break with professional, seated AVEDA neck and shoulder massages, as well as an opportunity to win a relaxing Amadeus Spa getaway in Waipouli, Hawaii.

ESPN, Sundance and Super Bowl

Additionally at CES 2007, Olevia[TM] LCD TVs will be featured exclusively at ESPN's CES stage, located in the Grand Lobby of the Las Vegas Convention Center. Olevia[TM] continues to be the exclusive sponsor of ESPN's college basketball 'Full Court' pay-per-view package and maintains an ongoing sponsorship of ESPN HD programming as well as advertising across ESPN print, radio, online and television media.

Olevia[TM] will expand its relationship with ESPN in 2007. Olevia[TM] 7 Series LCD HDTVs will be featured in ESPN's first-ever venue at the Sundance Film Festival, 'The Game', where entertainers, sports fans and VIPS will be able to enjoy sporting events as a weekend kick-off to the film festival. Olevia[TM] will also be an official sponsor of ESPN at Super Bowl XLI in Miami, Florida with on-site advertising, Olevia[TM] LCD TVs and radio advertising throughout ESPN's Super Bowl coverage.

The ongoing association with ESPN has resulted in robust increases in Olevia[TM] brand awareness. According to New York-based research firm Gfk NOP's OmniTel survey, overall awareness of the Olevia[TM] brand rose 164% among adults age 18+ for the period of September 1, 2006 through December 2006. Significantly, Olevia[TM] brand awareness rose 174% during this period among its key demographic of males age 18 to 34.

"In a variety of sports and entertainment settings, including CES, Sundance and the Super Bowl, ESPN is pleased to continue its association with Olevia in 2007," said Bryan Burns, vice president, Strategic Business Planning and Development, ESPN. "As HD programming and HDTV becomes increasingly mainstream, we're confident that Olevia will continue successfully showcasing all that the technology and ESPN HD and ESPN2 HD have to offer for viewers."

In addition to featuring Olevia[TM] with ESPN at Sundance, Syntax-Brillian will also introduce its Vivitar brand of digital cameras to the entertainment elite by distributing 50 of Vivitar's latest, cutting-edge VivCam X 60 10.1 megapixel digital cameras at the Gibson Guitar - Getty Images hospitality lodge. This venue will serve as headquarters to Entertainment Tonight's coverage of Sundance as well as Getty Images' photography operations and will feature an exclusive Gibson Guitar celebrity jam session.

The Dwell Homes by Empyrean and other Media

Rounding out Olevia[TM]'s upcoming lifestyle-focused marketing initiatives is an appearance in MTV's popular automotive makeover show, "Pimp My Ride", where an Olevia[TM] LCD TV is custom-built into a van. Olevia[TM] also has a high-profile role as a Master Partner for HDTV products in The Dwell Homes[TM] by Empyrean, a collection of custom-designed, modern prefabricated homes. Olevia[TM] HDTVs will be prominently featured in the exclusive debut of the first Dwell Model Home as well as in advertising and promotions in Dwell magazine.

"The NextHouse Dwell Model Home represents a lifestyle inspired by groundbreaking design, functionality and optimized performance. Olevia expresses those values perfectly," said Michela O'Connor Abrams, president and publisher, Dwell. "Olevia's sensitivity to the lifestyle-focused consumer and strategic vision make it a great partner in The Dwell Homes by Empyrean."

About Syntax-Brillian Corporation

Syntax-Brillian Corporation ( is one of the world's leading manufacturers and marketers of LCD and LCoS[TM] HDTVs, digital cameras, and microdisplay entertainment products.

The company's lead products include its Olevia brand ( high-definition widescreen LCD and LCoS[TM] televisions -- one of the fastest growing global TV brands -- and Vivitar brand ( digital still and video cameras. Syntax-Brillian has built an Asian supply chain coupled with an international manufacturing and distribution network to support worldwide retail sales channels and position the company as a market leader in consumer digital entertainment products.

Olevia, Brillian, LCoS and Vivitar are trademarks or registered trademarks of Syntax-Brillian Corporation. All other trademarks are the property of their respective owners.

About ESPN HD and ESPN2 HD

ESPN HD and ESPN2 HD will combine in 2006 to deliver over 770 major events plus over 2,500 programs totaling more than 6,500 hours in high definition featuring live programming, individual programs, movies and series from ESPN Original Entertainment plus news and information programming. Event telecasts include Monday Night Football from the National Football League, Major League Baseball, the National Basketball Association, a variety of match-ups from college football, men's and women's college basketball, the men's College World Series, the Little League World Series, the Women's Final Four, the National Hot Rod Association, the NCAA Frozen Four (hockey championships) and the FIFA World Cup from Germany. ESPN Bristol-based high-definition news and information programs include - SportsCenter, NFL Countdown, NFL PrimeTime, NFL Live, Monday Night Countdown and Baseball Tonight.

About The Survey

The GfK OmniTel[R] survey is a random digit dial (RDD) probability sample of Adults 18+ in all telephone households in the continental United States. Survey responses are weighted to reflect the total population. Questions about Olevia's brand awareness have been asked among 1,000 respondents over a three-day period each month beginning with September 2006.

ABOUT DWELL and The Dwell Homes by Empyrean

Dwell was created to expand perceptions of the word "home" and champion an aesthetic in home design that is modern, idea-driven and sensitive to social and physical surroundings. Its inherent passion for "bringing good design to everyone" has helped propel the prefab movement onto the national stage.

Dwell has partnered with Empyrean International LLC (formerly Deck House) to create the definitive Design Seeker experience: to own a home that embodies the Dwell lifestyle.

Empyrean International is the leading architecture and manufacturing company in the country. It has been pioneering award-winning design in prefab homes for more than 50 years.

Dwell has partnered with Empyrean to offer three spectacular modern home designs--by three of the leading modern prefab architects in the country--to create a breakthrough in modern design: The Dwell Homes by Empyrean. Now Dwell Design Seekers can purchase any one of three custom-designed, highly functional and eminently livable prefab homes. Whether they choose a Dwell Home from Resolution: 4 Architecture, a FlatPak from Lazor Office or a NextHouse from Empyrean, they will own a home of the highest quality design, materials, and construction available.

The Dwell Homes are available nationwide in an array of custom configurations and sizes ranging from 2,000 to 4,000 square feet.
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Date:Jan 8, 2007
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