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Innovation excellence; creating market success in the energy and natural resources sector.

9780749463465

Innovation excellence; creating market success in the energy and natural resources sector.

Scholtissek, Stephan.

mi-Wirtschaftsbuch

2011

151 pages

$55.00

Hardcover

HD9502

For executives, industry association leaders, and those who buy and sell from raw materials, energy, chemicals, and utility industries, Scholtissek, a strategist for a global management company, examines innovations as they relate to companies in the energy and natural resources sectors, which are undergoing increased changes. He analyzes the six-stage innovation process, then provides case studies of companies with successful innovations in products, business models, services, marketing, processes, and organizations. The companies include BP, Dow Corning, Evonik Industries, Iberdrola, Marathon Oil, Perrier, Schott, and Siemens. He also identifies eight actions for innovation and promising inventions for future market success, such as smart grids, predictive maintenance, biofuels and geothermal energy, solar shingles, wireless electricity, traveling wave nuclear reactors, and concentrated solar thermal power plants. Distributed in North America by Kogan Page.

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Publication:Reference & Research Book News
Article Type:Book review
Date:Dec 1, 2011
Words:160
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