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Innotrac and Mail Boxes Etc. Form to Attack E-Commerce "Achilles Heel".

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-- becomes the first full-service returns portal and

returns center with nearly 3,400 nationwide walk-in locations --

Innotrac Corporation (Nasdaq:INOC) and Mail Boxes Etc. (MBE) today announced an equity investment in a new e-commerce venture,, Inc., to process product returns for online and catalog retailers.

The site ( will be live today and be fully integrated with enhanced features by year's end. is the first full-service returns portal supported by the convenience of almost 3,400 physical locations. Customers returning merchandise purchased online, or by catalog or phone, can simply take the item to any participating MBE location in the U.S. for packaging and shipping.'s InstaCredit (TM) service, available later this year, will allow many customers to receive authorization for an immediate merchandise credit on their credit card--rather than waiting weeks for the return to be processed by the merchant.

" is an independent company that leverages the core competencies of Innotrac in fulfillment, returns, warehouse distribution, and call center operations, and combines them with the powerful MBE nationwide network," said Scott Dorfman, chairman, president and CEO of Innotrac. "This is an exciting opportunity for us and a great strategic fit with our current e-commerce initiatives. We feel the investment we are making in will be well worth it, given the long-term potential."

" is a new way for merchants to enhance customer service by focusing the core competencies of two strong companies on returns -- the `Achilles heel' of retailing and e-tailing," said James Amos, MBE president and CEO. "MBE's unrivaled brick-and-mortar presence, combined with our unique technology solution, makes MBE the perfect choice for this new enterprise. provides the missing link between the virtual and physical worlds of e-commerce." operates a Web portal that will leverage MBE's locations and Innotrac's call centers and warehouse operations. Information from all these entities will be entered into's database, enabling quick, accurate and informative customer service. When buyers wish to return merchandise, they simply click on the icon on the merchant's Web site, go directly to the portal or call a toll-free number. will then verify the information, direct the customer to a MBE location where an InstaCredit will be authorized and the returned merchandise will be dropped off for shipping. The merchant can then have the return sent to either its warehouse or to the manufacturer, or sold through the disposition network.

"Returning merchandise is a vexing problem for consumers and merchants involving inconsistencies and inconvenience. The cumbersome process is widely recognized as a major barrier for e-commerce and non-storefront purchases," said Joel Holtzman, Innotrac's vice president of Internet business. " serves as a single focal point for merchants and consumers to bring simplicity and convenience to the entire process, thereby saving time and money." retained iXL Enterprises in Atlanta to build the portal Web site and provide logistics input from their Supply Chain Practice Management Group. is based in Atlanta.

Innotrac and MBE plan to promote on their Web sites. In addition,'s e-commerce merchant customers will be encouraged to promote on their Web sites, catalogs, and correspondence accompanying each order shipped. Discounted shipping rates are available for customers at participating MBE centers nationwide.

"We want the consumer to view the logo as a symbol of high trust and high touch in a high tech world," said Amos. "We intend to build brand awareness of among consumers as the fast, convenient way to process returns."

About Innotrac

Innotrac is a full-service provider of customized, technology-based marketing support and fulfillment services. Innotrac offers outsourced solutions for traditional and e-commerce product and literature distribution, computerized inventory and database management, and customer-initiated teleservices. For more information about Innotrac, visit the Innotrac Web site,

About Mail Boxes Etc.

This year marks the twentieth anniversary of Mail Boxes Etc. (MBE), the world's largest retail business, communication and postal services franchisor. MBE is a wholly owned subsidiary of US Office Products Company, with more than 4,100 MBE locations operating worldwide, and master license agreements in 67 countries around the world. In the United States, MBE centers are owned and operated by licensed franchisees of Mail Boxes Etc., USA, Inc. Outside of the United States, MBE centers are owned and operated by MBE master licensees or their franchisees. MBE maintains a web site at

This press release includes "forward-looking statements," within the meaning of the federal securities laws, that involve uncertainties and risks. These include statements regarding events or developments that Innotrac and MBE expect or anticipate will occur in the future, such as statements about the expected future performance of and its ability to attract customers successfully. A number of risks and uncertainties could cause actual results, events, and developments to differ from expectations, including (1) the ability of to implement its business plan and deploy its technology successfully; (2) competition from other established and start-up ventures; and (3) the ability of Innotrac and MBE to integrate their businesses and technologies successfully with the business and technology of Please refer to Innotrac's and US Office Products' 1999 Annual Report on Form 10-K, respectively, and these two companies other filings with the Securities and Exchange Commission for a complete discussion of other important factors relevant to the businesses of Innotrac and MBE that could cause actual results to differ materially from those projected by these forward-looking statements.
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Publication:Business Wire
Date:May 17, 2000
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