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Infotopia Announces Bi-Weekly Gross Revenue, Led By Its Entries in the Fitness and Diet Categories, Exceeds $6 Million.

Business Editors

BOSTON--(BUSINESS WIRE)--June 7, 2001

Infotopia, Inc. (OTC BB: IFTP) ("Infotopia" or the "Company"), announced today that for the two-week period ending June 3, 2001, unaudited gross revenue was $6,100,000 with estimated net profit of $540,000.

The Company previously announced gross revenue for this quarter through May 20, 2001 of $21,328,354 and approximate $1,600,000 in profit. This represents a steady increase in both gross revenue and net margin that has grown since the Company announced first quarter gross revenue of $23,900,000 and a net income of $1,600,000. The increase in gross revenue is attributable to the continued "roll out" of several of Infotopia's licensed products including the Total Tiger. The Total Tiger is the second entry in Infotopia's line of exercise equipment under the Tiger Fitness brand.

In Direct Response parlance a product "rolls out" as the infomercial is shown on a large number of television stations and the product is marketed through other means such as magazines, catalogues, direct mail, e-mail, etc. A fully rolled out show could spend over $30 Million dollars in media before it launches into retail. So far this year, Infotopia has successfully rolled out the Body By Jake Bun and Thigh Rocker, (under license from Lohan Media), the Total Tiger, and the 6 Week Body Makeover (under license from Provida Life Sciences). Infotopia also has limited roll-outs with its more targeted licenses, the Medicus Dual 2000, and the Hot Mommies System.

President Ernest Zavoral said, "The exciting thing about direct response is that everything that you do, right or wrong, reflects immediately in the numbers. Hard to measure concepts to traditional marketers like, brand awareness, customer loyalty, market penetration, consumer appeal, strategic marketing, etc. are tangible numbers to us. It is all about the numbers and so far this year, Infotopia's numbers are very, very good."

ABOUT INFOTOPIA

The Company's mission is to produce, market, and distribute an expanding line of high-quality, innovative health, fitness and consumer products. Infotopia seeks out products that deliver superior value, outstanding quality, and competitive prices to best satisfy customer demand. The Company markets its products to consumers through a variety marketing channels, including infomercials, distributor alliances, and Internet e-commerce. The management at Infotopia is committed to increasing corporate revenues and profits. The company's website is located at http://www.infotopia.tv.

This news release includes "forward-looking statements" that include risk and uncertainties. The forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially due to a variety of factors, including without limitation the Company's ability to produce and market products and/or services and other risks detailed from time to time in their Company's reports filed with the Securities Exchange Commission.
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Publication:Business Wire
Geographic Code:1USA
Date:Jun 7, 2001
Words:474
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