Informatica and webMethods release Business Activity Platform. (BI News Review).
"As companies increasingly seek to implement holistic business processes, they're now looking to integrate across the entire board" said Dan Niemann, director of product marketing at Redwood City-based Informatica, in a conference call with analysts on Friday. "The convergence of data integration and process integration is driving forward the notion of broad enterprise integration," he added.
In order to achieve this, Business Activity Platform brings together two mature sets of software products: Informatica PowerCenter (ETL) and PowerAnalyzer (dashboard interface); and webMethods Modeler (process modeling) and its namesake Integration Platform. The key component however is the Business Activity Platform Adapter, which allows users to integrate metadata and data in real-time by calling upon both the EAI and ETL platforms. "The adapter is something that we've been working on for the past 12 months...its designed to take much of the risk and hard dollar costs out of integration".
The joint offering will be sold by Informatica and webMethods' field organizations. "For the first time, customers will now receive a set of tools under one invoice for data and process integration, as well as for building a foundation for business activity monitoring in order to drive information out to the enterprise in real-time," said Jim Ivers, senior director of product marketing at Fairfax, Virginia-based webMethods.
Referring to the value of a single best of breed application, Niemann added that users are no longer willing to sacrifice functionality in a single product. He also pointed to significant new revenue opportunities for both companies. "A joint offering effectively allows both Informatica and webMethods to have their cake and it".
Informatica and webMethods declined to discuss pricing for the new platform.
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|Publication:||MarketWatch: Business Intelligence|
|Date:||May 27, 2003|
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