InfoSpace Unveils New Enhanced Mobile Search Product at CTIA.
InfoSpace, Inc. (Nasdaq:INSP), a leading provider of mobile content, applications and infrastructure, today unveiled its latest mobile search product, the most comprehensive mobile search product in the market today. Carriers can integrate the offering to enable subscribers to easily and quickly find the answers they seek and to purchase the mobile content they want while on the go. Today's announcement introduces the latest innovation from InfoSpace, which brings content and services to the four major carriers in North America and provides mobile search products to three major carriers in North America, reaching approximately 72 million mobile subscribers.
Leveraging the power of the company's proprietary metasearch technology, which searches and delivers results from a variety of sources, InfoSpace's new mobile search platform enables the delivery of a comprehensive solution across heterogeneous data types through a single search box, including:
--Storefront search for mobile purchasing: ringtones, games, wallpapers, videos, bundles
--Portal search of carrier approved applications - news, stocks, weather, sports, etc.
--Local search of information about people, places, things and events nearby
--WAP index search of mobile friendly sites approved by carrier
--Web index search of the World Wide Web rendered for mobile devices
--Programmed search of deeply linked editorial content
No other company offers such a complete and compelling mobile search offering today and makes it available under the carrier's brand, with the ability to drive incremental revenue to carriers.
Additionally, InfoSpace's Mobile Search Platform combines an intuitive user interface with powerful personalization and relevancy technologies, to create a search experience tailored to the needs of the mobile user. To deliver the shortest click distance to consumers and save them from typing lengthy query terms, the InfoSpace platform takes into account the subscriber's preferences, device, location and other information to present answers that are personalized and relevant to the mobile on-the-go user.
"2006 will be the year that all mobile media consumption will begin with mobile search," said Brendan Benzing, vice president of mobile search, platforms and ad solutions at InfoSpace. "A browsing experience can be so limiting for users, carriers, and mobile content providers. We can see that merely porting traditional search to phones is just the ante and, in fact, it makes it difficult for subscribers to find and purchase the mobile content they want. At InfoSpace, we are focused on providing a comprehensive, integrated mobile search experience that helps subscribers easily and quickly find what they're looking for. InfoSpace's Mobile Search is the catalyst for increased discovery, personalization and enjoyment."
InfoSpace was first to market in North America with its mobile search products. In 2005, InfoSpace was selected by Cingular Wireless to build the new MEdia Net. In addition to a customizable home page and easy access to information, ringtones and other wireless content, the MEdia Net 3.0 platform features an InfoSpace search tool which can find content, Web links and can be personalized using a zip code feature to find nearby locations. The launch of MEdia Net 3.0 proved very successful, with total search query volumes and queries per user exceeding expectations. In March 2006, InfoSpace launched InfoSpace Find It(TM) with Sprint, a comprehensive subscription-based location enabled search product that allows consumers to easily and quickly find everything from nearby restaurants and movie times to people, maps and driving directions all in one integrated application.
InfoSpace Mobile Search provides carriers a flexible offering that supports on-deck, off-deck and on-device searching. Carriers can work with InfoSpace to index and integrate content from a variety of partners. InfoSpace Mobile Search is available to carriers in North America and Europe today.
More information can be found at www.infospaceinc.com.
InfoSpace, Inc. (Nasdaq:INSP) drives mobile media innovation. With one of the world's largest mobile content libraries, InfoSpace makes it easy for consumers to discover, personalize and enjoy their on-the-go experiences. The company uses its superior discovery, merchandising and technology capabilities to help facilitate the delivery of original and licensed content across hundreds of mobile devices and through multiple channels. InfoSpace also mobilizes brands and creates programming and revenue opportunities for mobile operators. The company's products and services have extensive reach in North America and Europe through carriers such as Cingular Wireless, Sprint Nextel, T-Mobile, Verizon Wireless, and Virgin Mobile; in partnership with world-class brands such as Cablevision and Fox News; and through online Web sites such as Dogpile (Dogpile.com), which showcase the company's leading metasearch technology and key advertising partnerships with companies like Google, Yahoo!, Verizon SuperPages and Yellowpages.com.
This release contains forward-looking statements regarding InfoSpace's mobile search applications. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Factors that could affect InfoSpace's actual results include the scope and timing of market acceptance and mobile carrier implementation of the applications and features of InfoSpace Mobile Search Platform. A more detailed description of certain factors that could affect actual results include, but are not limited to, those discussed in InfoSpace's most recent Annual Report on Form 10-K and quarterly reports on Form 10-Q as filed from time to time, in the section entitled, "Risk Factors." Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. InfoSpace undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.
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|Date:||Apr 4, 2006|
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