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Infiniti Q80 Inspiration turns heads at Dubai show.

Published - Sunday 22 November 2015

* Infiniti's design focused stand at Dubai International Motor Show (DIMS) attracted many visitors attending the show. One of the key highlights was the Q80 Inspiration which turned heads at the show. Operating as Infiniti's halo model for Infiniti's design language, the Q80 Inspiration sets the tone and direction for existing and future Infiniti models. "Design was a big focus for us at the Motor Show this year," said Juergen Schmitz, managing director, Infiniti Middle East. "What we have seen so far is that both media as well as the public have been fascinated by the Q80 Inspiration as well as the Q60 Concept. From our perspective this couldn't be more ideal - as it demonstrates that our design language really resonates with our customers in the region." * Nissan Patrol has been made even more capable off-road with the World Premier launch of the Desert Edition - a new model conceptualized and developed in collaboration with the Middle East's most famous and influential motorsports personality, Mohammed Ben Sulayem, specifically for this region. The Nissan Patrol Desert Edition made its global debut at the 13th annual Dubai Motor Show, affirming Nissan's customer-centric commitment to delivering tailored models for regional consumers. Samir Cherfan, managing director of Nissan Middle East, said: "The development of the Nissan Patrol Desert Edition followed a research study that we conducted in the GCC, which outlined that our consumers wanted an ultimate off-roading version of the Patrol tailored to the region." * Ford announced an impressive lineup for the region at the Dubai International Motor Show (DIMS). The company also confirmed that several additional vehicles from its global portfolio will come to the Middle East and Africa in the near term, while the following six vehicles made their regional debuts. These are the Ford GT, the Shelby GT 35o Mustang, the Ford Explorer the Ford Edge, the Ford Ranger and the Ford Figo. The six vehicles are part of an aggressive product launch plan in Ford's newest business unit, Middle East and Africa (MEA), pledging to deliver at least 30 new vehicles by 2020 to MEA markets as part of a new regional strategy. * Cadillac reaffirmed its global growth plans at the Dubai International Motor Show with the launch of the First Ever XT5, the most significant product launch for the brand outside of the US. The XT5 is the first in a series of four Crossovers bearing the XT name and is a cornerstone product for Cadillac's ambitious growth plans to double its sales by 2020. "This is one of Cadillac's most important upcoming products. It will be a key aspect of Cadillac's expansion globally, starting in early 2016. It has been our great pleasure to introduce the new Cadillac XT5 to the world from Dubai, a city that is rife with entrepreneurial promise and dynamism," said Uwe Ellinghaus, Cadillac chief marketing officer. * Mohamed Yousuf Naghi Motors has revealed the sixth generation BMW 7 Series at the EXCS International Luxury Motor Show in Riyadh. The event was attended by automotive enthusiasts, trade executives and dignitaries, including the honorable Hathlol Al-Hathlol, minister of transport. The event took place as part of Mohamed Yousuf Naghi Motors' participation at the high-level automotive exhibition and included the reveal of both the 740Li M Sport Kit, as well as the 750Li Excellence Line. Among the other BMW models displayed at the importer's innovative and expansive stand was the BMW X5 M, the BMW X6 50 M Sport Kit and the BMW i8.

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Publication:Arab News (Jeddah, Saudi Arabia)
Geographic Code:70MID
Date:Nov 22, 2015
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