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Industry hails World Food Market as success.

The UK debut of the World Food Market (WFM) took place at the ExCeL London from 23--24 November attracting an audience of around 2,500 foodservice, cost sector and retail buyers and specifiers.

The inaugural World Food Market featured three distinct areas; the Ethnic & Speciality Food Exhibition, the Kosher Exhibition, and the Halal Exhibition, designed to reflect and embrace the growing cultural diversity of the UK's population and its various retail and foodservice demands, as well as the wider population's interest in ethnic cuisine.

The UK debut World Food Market was a kaleidoscope of cooking demonstrations, product launches, free seminars and a great market place for all that is new and best across the food industry. It attracted a wide variety of visitors from cost sector organisations to restaurants and the major supermarket chains.

The Halal Exhibition at WFM was dedicated to specialist products that meet the dietary requirements of the Muslim population. New products such as halal toothpaste (Cygnus Healthcare) and halal chocolate orange bars (Ummah Foods) were launched at the show. The exhibition brought together key industry buyers and businesses in order to develop the market further.

There were over 100 exhibiting companies at the WFM. Halal exhibitors included Jaffa Enterprises Ltd, Damasgate Wholesale, Aqua Makkah, Crown Chicken, Regal Group, Arab Cola, and Ummah Foods Ltd. The Kosher Exhibition at WFM featured companies exhibiting products that not only meet the dietary needs of the Jewish community, but are also suitable for vegetarians. Exhibitors within the Kosher Exhibition included Rosie's Gourmet Products, Galil UK Ltd, Kedem Europe, Olivia Gourmet, Onizz Ltd and Tivall.

The Ethnic & Speciality Food Exhibition was also an integral part of the World Food Market experience. The UK is Europe's largest, fastest growing ethnic food market and the WFM provided key retailers and buyers the opportunity to interact.

Key exhibitors within this area were Complete Coffee Ltd, Creapain, Heart of England Fine Foods, HP Foods, JSB Products Mayfair Foods Ltd and Mama's Pot. Visitors were also able to gain first hand experience of the growing ethnic market and talk to the companies who could supply the products and services they need.

Katharine Mann, WFM show director, summed up the event by saying: "The debut World Food Market has been a real success--the feedback we have received from exhibitors and visitors is fantastic. Hopefully the WFM 2006 will surpass our achievements this year with an even wider range of exhibitors and prove to be another unmissable event."

To find out more on how to participate at World Food Market 2006, contact Katharine Mann on 020 8232 1600 ext 225 or email kmann@wfmlondon.com
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Publication:Food Trade Review
Date:Dec 1, 2005
Words:437
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