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Industry Intelligence Webinar with FEA's Brendan Lowney Says U.S. Homebuilding on Road to Recovery.

Los Angeles, CA, September 14, 2012 --( Industry Intelligence Inc., a market intelligence and information management company serving the forest products, packaging, and food and beverage industries, released a recap from the Aug. 15 i2live webinar event with Forest Economic Advisors (FEA) principal and founder Brendan Lowney. The U.S. homebuilding industry appears to be on the road to recovery, with many experts predicting that U.S. housing starts will improve to roughly 900,000 annually in 2013, up from 750,000 in 2012 and roughly 624,000 each year in the previous four years. Economic factors pose varying degrees of risk, according to one expert.

Lowney spoke about risks that could derail the long awaited U.S. housing recovery, saying he based his risk assessment analysis on two presumptions: one, that the U.S. would not enter another recession; and two, that the U.S. going forward would experience decent, but not spectacular, economic growth.

“We are cautiously optimistic near-term, with the provision that it's going to be very low housing starts relative to historical levels,” Lowney said of the U.S. market.

Lowney identified risk factors experts fear could stall the U.S. housing recovery and assessed their likely impact; however, he sees the U.S. housing market continuing to recover, based on stabilizing home prices, steady employment growth and a reduced inventory of existing homes. “The risks,” Lowney said, “are macroeconomic in nature…a blow-up of the euro, a recession due to going over a fiscal cliff, or an oil shock or policy-induced error. Long-term, the demographic underpinnings of U.S. housing demand are sound.”

To get the full transcript of this i2live event, email with your request.

About Industry Intelligence Inc.

Industry Intelligence Inc. has provided market intelligence to more than 600 companies worldwide from independent startups to Fortune 500 companies since it began as Forestweb in 1999. Over the years, Industry Intelligence has grown to cover the forest products, packaging and food and beverage industries from a high-level industry view to in-depth data, which clients use to prepare for meetings, generate sales reports, produce competitive analysis and create other business documents. Industry Intelligence innovation comes from industry experts using patented technology to deliver the market intelligence that companies use to compete, make informed decisions and succeed.

If you'd like more information about Industry Intelligence, visit, or for a demonstration of the company's service, call (310) 553-0008 to speak with a client care specialist.

About i2live

i2live is the events unit of Industry Intelligence Inc. i2live brings together business leaders to address issues that cut across industries and market sectors especially forest products, packaging and food and beverage. Through online events and interactive conference programming, i2live helps businesses make sense of industry trends and capitalize on emerging opportunities. For more information visit

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Date:Sep 14, 2012
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