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Industrial end use markets complementing Crown's line: the expansion from its traditional interlinings and interfacings business into the industrial nonwovens area has paved the way for growth at Crown Textile.

Industrial End Use Markets Complementing Crown's Line

the expansion from its traditional interlinings and interfacings business into the industrial nonwovens area has paved the way for growth at Crown Textile Crown Textile Company is well known for its wide range of woven, weft-insertion knit, nonwoven and composite interlinings and interfacings for men's and women's apparel, and yet, the company is progressively making a name for itself as producer and marketer of specialty nonwoven products for a diverse group of industrial markets.

The Industrial Products Div. of Crown Textile, New York, NY, has expanded and added significant sales volume since the company made a commitment to service non-apparel specialty fabric markets three years ago. Crown now specializes in industrial niche markets--very specific areas of larger market segments in the home furnishings, medical/disposable, contract and coating/lamination and automotive industries.

Crown is planning to double its industrial business in the next year," said John Carpitella, division sales manager "Business is definitely up over last year (about 35%)."

Dr. Dan Kamat, marketing director, added that "we have been able to develop new markets for Crown that have resulted in increased business. We create functional, highly engineered products and work closely with each customer to help meet their specific end use requirements."

Small, Yet Large

Dr. Kamat attributes Crown's success to the fact that as compared to other well-known nonwovens producers, Crown is small in size. The privately-owned company is still large enough, however, to have the technical capabilities and the human resources to develop and test new products and produce short runs. The company is eager to use innovative fibers, chemicals and finishing techniques to manufacture products that are unique alternatives to more traditional structural support fabrics, facings, backings and disposables.

The home furnishings market is one area where Crown has been able to offer new specialty textiles. For example, it recently developed a range of decorative nonwoven fabrics for lamp shade production. "These pleatable nonwovens can be dyed or screen printed in single colors and with various patterns, including simulated woven designs," Mr. Carpitella told Nonwovens Industry. "They offer the same functional and esthetic qualities as woven products at a fraction of the cost."

Crown recently made a major investment to modify its saturate nonwoven lines in order to produce some unique, heavy weight nonwovens, up to four oz. sq. yard. One innovative product engineered since this investment is a high loft nonwoven suitable for use as a substrate for stitch bonded, vertical blinds and other window treatment applications. Another style is bouncy enough to be used as a filling for quilting or as a backing for home furnishing accessories. These products feature excellent resiliency and uniformity and are highly washable.

"This new product group can also be developed for a variety of applications, such as color registers for screen printing for apparel, and as filters for furnaces, air conditioners and refrigerators," Mr. Carpitella said.

During the last two years, Crown has been very successful with its line of lightweight nonwoven products for nurses' and surgeons' caps. The company produces this line of medical/disposable nonwovens in pastel colors or with single color prints. These nonwovens meet the criteria for fire retardancy and are finished without the use of harsh salts. Garment parts made with these nonwovens are hypo-allergenic and are non-irritating to the wearer.

"We live in a throw-away society and many nonwoven products do not break down easily," Dr. Kamat said. "With the concern over environmental issues and the disposing of the disposable being a hot topic, this medical/disposable nonwoven can be produced with biodegradable components."

More Investment Planned

As Crown Textile expands its Industrial Product Div., the company is planning to invest more in finishing technology and forward integration, according to Mr. Carpitella. "We now offer a number of production capabilities and special finishing treatments for specific product end uses, including composite fabrics, thermoplastic adhesives, fire retardant finishes, or treatments for water, oil and gas repellency. We want to continue to respond to customer needs even more efficiently than before," Mr. Carpitella said.

Mr. Carpitella and Dr. Kamat feel that the overall economic changes in the market are slow to affect Crown's industrial nonwovens business because of the company's size and the specific kind of nonwovens production they do. Because of its close communication with customers, they don't feel that overseas competitors are a threat to their niche market products at this time. "In fact," Mr. Carpitella said, "our customers are helping to introduce our products overseas as components of their finished products."

PHOTO : John Carpitella (right) and Dan Kamat of Crown

PHOTO : Crown Textile markets and produces a new line of saturate nonwoven fabrics especially

PHOTO : designed for stitch bonded louvered blinds, draperies and other window treatments.
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Title Annotation:includes related article on sales to the womenswear market
Publication:Nonwovens Industry
Date:Aug 1, 1989
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