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Indonesian television industry growing rapidly.

Backgrounds

The technology of television industry has continued to advance now entering the era of smart TV, with digital technology of LED (Light Emitting Diode). Earlier the market was already brisk with Liquid Crystal Display (LCD) and Plasma Display Panel (PDP), putting conventional technology of Cathode Ray Tube (CRT) more to the sideline in the market competition.

Early 2000's was a new era of television industry with the launch of television sets of the latest technology known as Plasma and LCD. The presence of the two variants of TV sets has boosted TV market as well as television industry in the country. In 2010 LED amd 3D LED television sets were launched.

In 2011 the country's TV production rose 7.1% to 6 million units from 5.6 million units in 2010. The increase in production followed the launch of new variants of LCD and LED by a number of producers, which offer big discounts especially toward the year-end. The new variants of LCD and LED flooding the market include Scarlet of LG, Aquos of Sharp, Vierra of Sony, etc.

Earlier, the domestic TV market was dominated by producers with Japanese principals such as Sharp, Toshiba, and Sony. However, in the past several years, LG and Samsung from South Korea grew fast overtaking the Japanese products in the market competition.

The strong demand for LCD in Indonesia, has prompted a number of producers to make Indonesia as a production base for their LCD products. In 2005, PT. LG Electronics Indonesia had an LCD production facility with a capacity of 50,000 units per month. Now the capacity has almost tripled.

Description of Products

Cathode Ray Tube (CRT)

CRT uses the technology of cathode ray tube with curving screen and heavier. CRT uses tubes to fire electrons that would scan the screen and make phosphor on the screen to shine and produce pictures.

Plasma Display

Plasma display is self emitting display. The screen of Plasma TV is made from individual pixel cell allowing electric pulse to stimulate natural gas--xenon and neon. The ray illuminates proportional balance between red, green and blue phosphor on each cell to turn out the color sequence.

Plasma which is gas based could be much wider in screen up to 64 inches. Even now the size could be as wide as 100 inches. However, there is deficiency of the Plasma technology as it could not be used for TV with small screen to suit small houses.

Liquid Crystal Display (LCD)

LCD is produced from a combination of small thin-film transistors (TFTs). With electric current, the Liquid inside will pass or hold white ray from backlight. LCD produces colors through a closing and opening process keeping the length of certain color spectrum of white color and passing the desired colors. The intensity of ray passed through liquid crystal matrix which make LCD TV produce pictures and rich with gradation of colors.

LCD does not use tube but Liquid Crystal, and it also does not need electrons to be fired but it needs only electric current. LCD, therefore, is thinner than CRT. Apart from being thin, TV LCD could produce better and clearer pictures and the effect on the eyes is less compared to CRT.

LCD Technology

LCD technology is a type of active matrix LCD which depends on Thin Film Transistors (TFT) in the form of transistor series and capacitor. With the aktif matrix technology LCD screen could display moving pictures.

LCD technology on TV is superior in radiation level being lower as it is not gas-based like plasma. The reflection level of LCD TV is low. When the TV is on , there is almost no reflection in the TV screen from other objects other than the TV display itself. In addition, LCD is more durable than plasma TV. For example, in normal use of being on for 8 hours per day, LCD of Sharp brand could be in good condition for 60,000 hours or 20 years.

LCD is not as big as plasma. However, with the advancing technology LCD TV could be produced with larger screen. There are a number of types of LCD technology such as Super Twisted Nematics (STN), Dual Scan Twisted Nematics (DSTN), Ferroelectric Liquid Crystal (FLC) and Surface Stabilized Ferroelectric Liquid Crystal.

LED Technology

Basically, LED (Light Emitting Diode) technology is an advancement of LCD technology. LED TV uses LED Backlight in place of fluorescent light, which is used in LCD TV. There are two types of LED TV found in the market--RGB LED with LED placed behind the screen panel or EDGE-LED with LED placed around the screen.

The most aggressive vendors in launching TV products with LED technology include Samsung Electronics, LG Electronics, Toshiba, Sony and Panasonic.

Features

LCD could be connected with PC, as gereally LCD has VGA connector. Therefore, LDC could function as television or as monitor. Some LCD products have DVI. DVI functions to receive digital video input from PC or other devices.

One of the features of liquid crystal is that it easily reacts on electric current. Liquid crystal is twisted and is called Twisted Nematics (TN).

There are two types of LCD--passive matrix and active matrix. The type of passive matrix uses simple electric lattices to supply tension to certain pixel in the screen. The lattices are made by using two layers called substrata. One substratum forms a column and the other forms a line.

The line and the column are connected with IC (Integrated Circuit) which controls when the voltage transmitted to certain column or line. The line and the column are cutting each other to produce pixels.

In order to light the pixels, IC transmits the voltage to certain column and a ground to activate part of certain line. The voltage will untwist the twisted liquid crystal in the pixel. See the following table.

Producers and Production Capacity

Producers raced to expand their production capacity for digital TV sets to meet growing market demand. Some producers produce not only TV sets, but also other household electronic goods including electric appliance. Among the producers having expanded their production capacity in the past three years included Samsung, LG and Panasonic especially after the products of Plasma technology and LCD technology entered the market.

PT. Sharp Electronics Indonesia (PT. SEI) expanded its capacity to 1.7 million units per year. PT. SEI still produces CRT TV. It plans to continue to produce CRT TV until 2015 as the market is still open for the product especially outside Java though declining. Currently PT. SEI produces around 100,000 units of CRT TV sets per month or 1.2 million units per year all for domestic market.

PT. Toshiba has also expanded its production capacity to 1 million units per year in 2011 from 600,000 units in the previous year.

Earlier Japanese vendors dominated TV set market in the country, but later South Korean giants like Samsung and LG began to undermine the Japanese domination.

PT. Samsung Electronics Indonesia has expanded its capacity to 1.34 million units per year from 400,000 units per year earlier.

PT. LG Electronics Indonesia currently has a production capacity for CRT at 150,000 units/month or 1.8 million units/year. Its production capacity for LCD is 140,000 units/month or 1.7 million units/year. It also produces LCD monitor with a capacity of 176,000 units/month or 2.1 million units per year.

Production

In the period of 2007-2011, the country's production of TV sets grew by 12.4% per year. In 2010, the production surged 35.8 percent to 5.6 million units. In 2011, the production grew further to 6 million units.

Indonesia Production Base for LCD TV

A number of LCD TV producers have made Indonesia a production base hoping to tap into the country's potential market.

The complex of PT. LG Electronics Indonesia in Cibitung, Bekasi, has been made a production base for LCD TV of LG for Asia Pacific, and Middle East markets. The Korean company started producing TV sets in Indonesia in 1999 and in 2005 it began to produce LCD TV with assembling plant in Cibitung.

Its production capacity for LCD TV sets is 50,000 units per month. Around 80% of the producitons is exported to other countries in Asia Pacific, Middle East and Australia.

Its LCD TV panels are still imported from Korea. Around 60% of ots components are still imported.

LG already has production bases in a number of other countries including Mexico, China, Brazil and South Korea.

Panasonic Gobel Indonesia started assembling LCD TV sets in January 2007 with a production capacity of 30,000 units per year. It also produces plasma TV sets with a production capacity of 20,000 units. The panels for its LCD TV are still imported from Japan.

Panasonic produces the small types of LCD TV in Indonesia measuring 26 and 32 inches which are higher in demand on the domestic market.

Toshiba Consumer Product Indonesia already produces LCD TV in the country since 2004. In 2005, it started producing Plasma TV and LCD TV with larger screens of 27, 32, 37 and 42 inches. In 2006, Toshiba launched Plasma TV with larger screen of 47 inches.

Most of the TV production both Plasma and LCD TV plasma are for exports with only around 15% for domestic market. Around 90% of the components are still imported from Japan and Taiwan.

PT. Sharp Electronics Indonesia (SEID) and PT. Samsung Electronics Indonesia, also import panels for LCD TV they assemble in the country.

Starting 2012 Samsung decided to focus on production of LED and plans to stop producing LCD.

Sharp, however, decided to expand its production capacity for LCD Panel to 72,000 units per month from 36,000 units earlier.

By the end of 2011, PT. Hartonso Istana Technology launched 3D LED TV product using the technology of 3D Polarization with light eye glasses without battery to prevent flicker. TV Polytron 3D LED Xcel is produced with the converter technology which changes film from 2D to 3D. The features include USB with two inputs, subwoofer and Full HD 1080P, which have been launched in the market in three types by sizes--42, 46 and 55 inches.

Currently TV market is no longer fully dominated by the Japanese and South Korean technologies with the Chinese technology entering and beginning to gain in the market led by PT. Changhong Elektroniik Utama which is owned by Sichuan Changhong Electronics Co, LTD. the number one TV brand in China. Changhong began as a producer of Acs in Indonesia, with a market share of 15% or the second largest in Indonesia. Changhong Indonesia. Changhong is among four largest producers of plasma TV panels in the world together with Panasonic, LG and Samsung.

Changhong hopes to expand market in Indonesia by producing TV sets for high end market. Changhong produces plasma TV and LCD TV, such as LCD TV, the type of LT3219P measuring 32 inches and 37 inches wih features slots for USB (USB 1.0, USB 1.1, USB 2.0) and memory card (CF, MD, SM, MS, SD, MMC) behind the panel.

Main Players

In the beginning only Japanese companies producing LCD and Plasma TV sets in the country including Toshiba, Sharp, Sony, Sanyo and Hitachi. Later came producers from South Korea including Samsung and LG as potential competitors for the Japanese producers.

PT Sharp Electronics Indonesia (SEID)

Sharp began business in Indonesia in 1970, when PT Yasonta sold the first Sharp TV sets in Indonesia. Later Sharp Corporation in Osaka named Yasonta its agent and sole representative assembling black and white Sharp TV sets in Indonesia in 1971 and in 1975 it began to propduce colored TV sets.

In 2005, PT Sharp Yasonta Indonesia, a joint venture between PT Yasonta and Sharp Corporation was renamed PT. Sharp Electronics Indonesia (SEID) which was 93% owned by Sharp Corporation with 7% by the Indonesian partners.

In 2007, Sharp produced its 10 million units of CRT TV set in 37 years and planned to produce CRT TV for the next 10 years. SEID still continues to produce CRT TV in Indonesia as demand remain strong especially in the region.

Currently SEID produces conventional CRT, flat CRT and slim flat CRT. Conventional CRT TV sets still make up 30% of its production.

TV products account for 35% of total sales of Sharp electronic goods worth Rp7 trillion in 2001.

PT. Toshiba Consumer Products Indonesia

PT. Toshiba Consumer Products Indonesia (TCPI) made its first appearance in Indonesia in the 1970s. It produces electronic goods including TV sets, home appliance, computer system and business communications equipment, and copier, printer, fax, scanners and e-solution.

It began producing TV sets in Indonesia in 1996. Currently it has a production capacity of 1 million units per year. Other than Indonesia, Toshiba has production bases in Japan, the United States, China, Vietnam and Britain. Its largest TV factory, however, is the one in Indonesia.

TCPI still imports LCD panels, while planning to increase the use of locally produced components. In 2003, around 34.5% of the components were supplied locally, up to 40.5% in 2004.

In order to increase their share in the LCD TV market, Toshiba and Sharp cooperates in Japan in the business of semi conductors and LCD in 2008. Under the cooperations agreement, Toshiba uses the LCD module of Sharp for all of its television products of 32 inches and larger, and on the other hand Sharp uses the computer chips of Toshiba for its TV products to produce better pictures.

Around 80% of production of Toshiba is exported to 40 countries in Asia other than China and Korea, Oceania, Middle East, Africa, and Russia. dan Rusia. Currently Toshiba has a 15% share of the TV market in Indonesia. Its exports average 454,000 units per six months.

In 2010, Toshiba sold 94,000 units of TV sets in Indonesia grabbing a 11% share of the market. In 2011, its sales surged to 530,000 units or a market share of 22% after the launch of Regza Power TV series. The sales were dominated by LCD accounting for 94% and LED by 6%.

In 2012, sales target was set to surge 200% to 1.06 million units with LCD accounting for 65% and LED 35%.

TCPI has a subsidiary named PT Toshiba Visual Media Network Indonesia (TVMNI) which came on line in 2002. TVMNI is jointly owned by Toshiba Singapore Pte Ltd and PT Topjaya Sarana Utama. TVMNI operates as a distributor for Toshiba products in Indonesia. It offers after sales service for Toshiba TV of Plasma and LCD.

PT. Samsung Electronics Indonesia

PT. Samsung Electronics Indonesia (PT. SEI) produces various types of electronic goods. The brand of Samsung is quite popular for LCD TV, Slimfit TV, Plasma TV, handphones, computer monitors, multifunction printers, refrigerators, washing machines, AC, DVD players and tapes, audio video (hifi), MP3, home theater and bluray.

Samsung has a production capacity of 1,340,000 units of TV set per year. Its factory is located in Cikarang, West Java.

PT. SEI will stop production of CRT TV in 2012 as the CRT market has been on the decline. Samsung is eyeing Indonesia's potential market for its LED TV.

PT. LG Electronics Indonesia

PT. LG Electronics Indonesia (LGEIN) produces TV sets since 1999 with factory in Cibitung, West Java. In 2005 it began producing LCD. LGEIN has made Indonesia a production base for its LCD TV for Asia Pacific including Indonesia and Middle East markets.

LGEIN's production capacity for CRT is 1.8 million units per year, for LCD 1.7 million units per year and for LCD monitors 2.1 million units per year.

Around 70% of its production is exported such as to Australia, other southeast Asian countries and Middle East with 30 % for domestic market.

Its panels for LCD TV are still imported from South Korea. Around 60% of its components for LCD TV are imported. LG has production centers in a number of other countries including in Mexico, Indonesia, China, South Korea and Brazil.

In 2011, PT. LGEIN's product of the series of LG Cinema 3D became the leader in the market of 3D TV with a 46% share of the market in Indonesia. In 2012, PT. LGEIN was set to increase the market share to 80% with sales of 30,000 units.

New Investments

PT. Toshiba Consumer Products Indonesia, which already operates nine production lines with a total capacity of 1,100 units of small sized flat TV sets and 300 units of large flat TV sets per shift plans to build two new production lines to bring the total number to 11 production line that would increase its production capacity to 500,000 units per month in 2013. The production line for large flat TV sets would be operated in two shifts to double its production.

PT. Hartonso Istana Technology the producer of TV set with the brand of Polytron, will increase its production capacity for LCD TV from 10,000 units to 20,000 units per months with an additional investment of Rp20 billion.

Exports

TV exports by Indonesia in 2011 totaled 24,551 tons valued at US$461,812,000. Exports have been dominated by colored TV totaling 24,549 tons valued at US$ 461.809,000. Exports of black and white TV set totaled only 2 tons valued at US$ 3,000.

Exports declined in 2011 on growing demand on the domestic market. In addition, competition is growing from China which entered the market with cheaper products.

LGIN is one of the largest exporters. It exports 80% of its production. Toshiba also exports 80% of its production.

Largest Exports to Australia

The largest exports in value have been made to Australia valued at US$66,386,000 with volume of 2,548 tons in 2011. Exports to Thailand were the largest in volume totaling 5,689 tons valued at US$ 63,910,000.

Exports have also been made to Malaysia and Singapore as shown in the following table.

Imports

TV set imports tended to increase in the 2007-2011 period, but in 2009, imports shrank as a result of the global financial crisis and growing domestic production. In the past three years, almost all major producers increased production especially production of Plasma and LCD TV sets

China Largest Supplier

In 2011, the largest imports came from Malaysia totaling 5,000 tons valued at US$125,712,000. Imports from Thailand totaled only 520 tons valued at US$8,444,000 and from Singapore 158 tons valued at US$ 2,652,000.

Imports of electronics goods including TV sets have been dominated by Chinese products accounting for almost 30% of the country's total imports of electronic goods. Among the Chinese brands are Changhong, Konka, TCL and Haier. Among the Chinese products dominating the market are VCD/DVD player, electric iron, AC, refrigerators, fans, etc.

Sales Surging

In the period of 2007-2011, sales of TV sets grew 4.2% a year - from 4.6 million units in 2007 to 5.4 million units in 2011.

Sales on the domestic market rose from 4.9 million units in 2009 to 5.3 million units in 2010 and to 5.4 million units in 2011. In 2012, sales were estimated to rise further to 7.3 million units.

The increase in sales followed the production of new variants of LCD TV with big discounts such as Scarlet series of LG, Aquos of Sharp, Black Pearl of Samsung, Bravia of i Sony, Regza of Toshiba, etc.

Football World Cup championship in South Africa boosted sales in 2010 pushing up sales by 8.2%. In addition TV sets are easily available from supermarkets, hypermarkets, and other sales centers like Electronic City, Electronic Solution, Best Denki, etc. Purchases with credit offered by producers or stores also contributed to increase in sales

Sales, which totaled 5.3 million units in 2010 were still dominated by CRT which accounted for 82% or 4.3 million units of the total sales with LCD accounting for 18% or 1 million units. The contribution of LCD, however, grew fast in the following years. In 2011, sales totaled 5.4 million units, with LCD accounting for 21% or 1.1 million million units, and CRT for 4.3 million units.

In the coming years, LCD is expected to lead in the market with producers beginning to concentrate on production of LCD and LED.

LED Begins to challenge LCD domination

LCD has rapidly increased market share, but in 2011, LCD began to face challenge from LED, which is more sophisticated in technology.

In 2010, LCD sales were estimated to reach 1 million units or an increase of 66.7% from the previous year. In 2011, LCD sales grew only slightly to 1.1 million units.

LG dominates the market

The LCD market is still dominated by Korean brands of LG and Samsung with main products of Scarlet and Black Pearl, which are more popular that Japan's Sharp product of Aquos series.

In 2011, LG had a 33% share of the LCD market with sales totaling 363,000 units. Samsung followed with a market share of 26% with sales totaling 286,000 units as against Sharp market share of 20% or 220,000 units.

Competition and Marketing Strategy

The competition in the market is sharp between LCD and LED as well as between brand of the two types of TV. Competition is more in price, technology and designs.

--Technology

Producers have to continue to develop new technology and new features to win the competition or to remain competitive.

PT. LGEIN's main products is LG Cinema 3D Smart TV with thin screen frame of 1 millimeter when it is in the position of being off. LG has various features such as 3D Sound Zoom, Video on Demand, and dual play screen. Online shopping could be made through its 3D TV. Its remote control--Bluetooth and Magic based Remote Control.

--Designs

All producers of LCD seek to come up with new design to attract consumers , light and thin that easily moved to any place.

--Prices

The prices of LCD TV sets are now more competitive with variants more varying. The prices have tended to decline to not far from the price of flat screen TV.

Marketing strategy

Marketing strategies include:

--Promotion

Generally promotion of TV products is launched in cooperation with the operator of shopping malls or hypermarkets periodically.

--Expanding market size

Toshiba has increased the number of its dealers and outlets in a bid to increase sales and expand its market share. It no longer depends solely on distributors.

Sharp seesk to increase sales by opening more galleries. In East Java it has 13 units of gallery for Aquos in a number of shopping centers.

Changhong as a new comer has been aggressive in marketing to increase sales. Now it has 19 representatives spread all over Indonesia with more than 1,000 selling places and 100 places of after sales service.

--Increasing after sales service and education about products

Producers have continued to improve their after sales service to satisfy customers and attract buyers. Toshiba has service centers as part of its after sales service all over the country.

Producers periodically hold exhibition at shopping malls while entertaining and educating consumers.

--Outsourcing

Producers adopt modern management and rely on outsourcing for promotional workers to be more efficient.

--Promotion below the line

Exhibition is held in a bid to boost sales. Exhibition is held with entertainment while educating the consumers. LG holds road show to a number of cities such as Jakarta, Bandung, Surabaya and other cities and held exhibitions in those cities. Sharp has program of Sharp Fiesta in 6 large cities.

--Guarantee

Most producers provide guarantee for their products up to 1 year. In order to meet competition, as a new comer PT. Changhong from China offers 3 years guarantee for its LCD. So far only 5 of every 1,000 products sold had used the guarantee

--On line

Currently big producers have applied the online system for transactions.

LCD prices tend to decline

Currently the prices of LCD and LED tend to decline because of the growing demand for 3D LED. The price of LCD also followed the growing production and sales to meet the economic scale. The type of LCD higher in demand on the domestic market is the 40 inches type and smaller. The type for exports are mainly one of 70 inches.

3D TV with new technology which requires the watchers to wear special eye glasses is expensive. The price of LED 40 TV of LG is around Rp 5,500,000 per unit as against the price of 3D LED TV of Rp13,080,000 per unit.

Government policy

--Abolition of Luxury Sales Tax (PPnBM)

A regulation of the finance minister No. 137/PMK.011/2008 abolished luxury sales tax (PPnBM) on TV sets (including computer monitors), washing machine, and digital cameras as demand for the prodicts are growing.

Earlier, 21 inches TV or larger and 10 kilogram capacity washing machines or larger were not exempted from the luxury sales tax. Digital cameras exempted from luxury sales tax are those with price up to Rp2 million each.

Income tax is exempted for producers of panels of plasma TV, LCD TV, organic light emitting diode TV, and producers of certain batteries in West Java.

--SNI (Indonesian National Standard)

Based on a regulation of the industry minister No. 84/M-IND/PER/8/2010, CRT TV is required to meet SNI 04-6253-2003.

SNI is to guarantee the quality of product for the interest of consumers and to create a healthy competition. The SNI improve the competitiveness of local products facing imports from China after the ASEAN-China Free Trade Agreement.

Conclusion and Prospects

The prospects of television industry in Indonesia is still encouraging as indicated by the growing sales and production from year to year. Production has increased 12.4% per year--from 3.9 million units in 2007 to 6 million units in 2011.

Sales surged to 5.4 million units in 2011 from 4.6 million units in 2007. The rise in sales in the past five years was attributable mainly to LCD TV sets and later LED TV sets.

Among the LCD products brands are South Korea's LG with Scarlet series, Japan's Sharp (Aquos), Sony (Bravia), Toshiba (Regza), Panasonic (Viera), etc. Lately Chinese products began to enter the market to pose as a potential challengers such as Changhong.

The industry is expected to continue to expand in the country. Domestic demand is forecast to reach 7.3 million units in the next five years with supply estimated at 11.9 million in 2012. In 2016, demand is forecast to reach 12 million units with supply rising to 13.3 million units.
Table--27
Superiority and shortcomings of Plasma and LCD

PLASMA LCD LED

Superiority:

--Screen wide but --High resolution and --Much more contrast
thin. The screen Full High Density than LCD TV, equal
could be as wide as which give sharper even higher than
103 inches picture Plasma TV.
--No blur in --The screen not --Producers could
pictures, therefore, dazzling that it produce TV with flat
suitable for action would not affect the screen of super thin
films and sports. eye. with thickness of
--Dark black --View point wide up 2.5 cm
--View point better to 170 degrees both --Environmentally
--High resolution and vertical and friendlier
Full High Density horizontal. Wide view --Power efficient
--Thinner than CRT point is convenient with consumption of
--Low power for people in 20%-30% lower than
consumption watching TV conventional LCD TV.
 --Thinner than CRT
 --LCD view point is
 175 degrees. The
 picture is visible
 from a point of 87
 degree in each side.
 --Has longer
 durability of more
 than 60,000 hours
 (20years) being on
 for 8 hours per day.
 --Measuring from 13
 to 65 inches, but
 producers could
 produce up to more
 than 100 inches in
 size.
 --Radiation level is
 low
 --Energy efficient

Shortcomings:

--The price --The screen smaller
relatively expensive than that of Plasma.
--The screen dazzling Wider screen will
that it is more need more pixels and
convenient in dark transistors. The use
room or under special of more transistors
lighting system would likely damage
--Heavier pixels.
--Radiation level is --Many active matrix
higher than LCD for screen has pixel
being gas based troubles on the
--Lifespan shorter screen.
than LCD --The price is higher
 than CRT.

Table--28
Indonesia's TV production capacity, 2011-2012

Year Production cap.
 (000 units/year)

2011 7.340
2012 7.340

Source: Industry Ministry

Table--29
TV production capacity by producers, 2012

Companies Status Brands

LG Electronics Indonesia, PT PMA LG
Sharp Electronics Indonesia, PT PMA Sharp
Samsung Electronics, PT PMA Samsung
Toshiba Consumer Product Indonesia, PT PMA Toshiba
Panasonic Gobel Indonesia, PT PMA Panasonic
Hartonso Istana Technology, PT PMDN Polytron, Digitec
Lain-lain
Total

 Production
Companies cap. (000 units/year)

LG Electronics Indonesia, PT 2,500
Sharp Electronics Indonesia, PT 1,700
Samsung Electronics, PT 1,340
Toshiba Consumer Product Indonesia, PT 1,000
Panasonic Gobel Indonesia, PT 300
Hartonso Istana Technology, PT 20
Lain-lain 480
Total 7,340

Source: Industry Ministry

Note: PMA = foreign investment, PMDN = domestic
investment

Table--30
TV production, 2007-2011

Year Production Growth
 (000 units) (%)

2007 3,900 --
2008 4,000 2.6
2009 4,123 3.1
2010 5,600 35.8
2011 6,050 8.0
Average growth 12.4

Source: ICN processed

Table--31
Among companies producing LCD TV and capacity

 LCD prod. capacity
Companies (000 units per year)

LG Electronics Indonesia 1,700
Samsung Electronics Indonesia 800
Sharp Electronic Indonesia 864
Panasonic Gobel Indonesia 600
Toshiba Consumer Product Indonesia 600

Source: ICN processed

Table--32
Expansion of TV production capacity, 2012-2013

 Production
 capacity Investment
Companies (000 units/year) (US$ million) Start-up

Hartonso Istana 120 Rp 20 miliar 2012
Technology, PT

Toshiba Consumer 2.400 5,0 2013
Product Indonesia, PT

Source: ICN processed

Tabel--33
Exports of TV sets, 2007--2011
(tons/US$ 000)

Year Colored TV Black and white TV Total

2007 488 2 490
 2,538 129 2,667

2008 16,806 4 16,810
 261,927 163 262,090

2009 23,999 2 24,001
 277,208 3 277,211

2010 24,226 2 24,228
 476,015 6 476,021

2011 24,549 2 24,551
 461,809 3 461,812
Source: BPS

Table--34
TV exports and countries of destination, 2011

Exports in 2011 Volume (tons) Value (US$ 000)

Australia 2548 66386
Thailand 5689 63910
Malaysia 2378 55043
Singapore 2096 50206
India 2106 38760
Philippines 2552 36369
United Arab Emirates 1313 30739
Saudi Arabia 608 10619
Israel 275 7349
New Zealand 290 7156
Other 4696 95275
Total 24551 461812

Source: BPS

Table--35
Imports of TV sets, 2008-2011
(tons/US$ 000)

Year Colored TV Black and white TV Total

2007 4,006 464 4,470
 17,025 1,577 18,602

2008 6,620 102 6,722
 9,217 1,059 10,276

2009 3,219 30 3,249
 70,061 1,026 71,087

2010 5,165 14 5,179
 120,662 63 120,725

2011 5,801 13 5,814
 140,026 255 140,281

Source: BPS

Table--36
TV imports and countries of origin, 2011

 Volume Value
Countries of origin (tons) (US$ 000)

Malaysia 5.000 125.712
Thailand 520 8.444
Singapore 158 2.652
China 84 1.624
Germany 20 834
Japan 9 530
The United States 3 134
Other countries 20 333
Total 5.814 140.281

Source: BPS

Table--37
TV set sales, 2007-2011

Year Sales (000 units) Growth (%)

2007 4,600 --
2008 4,700 2.2
2009 4,900 4.3
2010 5,300 8.2
2011 5,400 1.9
Average growth 4.2

Source: EMC

Table--38
TV sales by types, 2007-2011

 Types Total (000 units)
Year CRT LCD

2007 4,399 200 4,600
2008 4,550 350 4,900
2009 4,500 600 5,100
2010 4,300 1,000 5,300
2011 4,300 1,100 5,400

Source: Industry ministry/EMC

Table--39
Sales of LCD in Indonesia, 2007-2011

Year Sales (000 units) Growth (%)

2007 200 --
2008 350 75.0
2009 600 71.4
2010 1,000 66.7
2011 1,100 10.0

Source: ICN processed

Table--40
LCD products and market shares, 2011

Brands Sales (000 units) Market share (%)

LG 363 33
Samsung 286 26
Sharp 220 20
Toshiba 132 12
Others (more than 5 brands) 99 9
Total 1.100 100

Source: ICN processed

Table--41
Prices of LCD and LED TV sets, 2012

 Size and prices (Rp 000)

Brands 32 inches 40 inches 40 inches

 LCD LED LCD LED 3D LED

LG 3,170 3,420 5,500 7,650 13,080
Sharp 2,780 3,570 6,496 6,090 11,230
Toshiba 2,830 3,280 4,550 5,630 12,099
Samsung 3,020 3,120 5,490 5,930 13,030
Panasonic 2,970 4,400 5,280 6,666 17,889

Source: ICN diolah

Table--42
Prediction of demand and supply of TV sets, 2012-2016

Year Requirement Supply
 (000 units) (000 units)

2012 7,300 8,000
2013 8,400 9,300
2014 9,600 10,700
2015 10,800 12,400
2016 12,000 13,300

Source: ICN processed
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Title Annotation:INDUSTRY
Publication:Indonesian Commercial Newsletter
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Date:Jul 1, 2012
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