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India TV chooses Kahuna for multi-channel operations.

Snell said that India TV has ordered five Kahuna HD/SD multiformat production switchers to support its 24-hour live news operation. The Kahuna switchers, three of which have already been installed, are a central component in India TV's new 125,000sqf, state-of-the-art broadcast centre in Noida, India, replacing previously rented equipment and enhancing production capacity as the broadcaster expands to multi-channel operations.

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"News is very important for Indian TV viewers, and they demand round-the-clock access to the latest developments in current and breaking news. Therefore, it is extremely important that our operation be run with only the most reliable equipment," said Vinod Kala, vice-president (technical) for India TV. "When we began evaluating production switchers to support our programming expansion, Kahuna was an obvious choice. The switcher has an outstanding reputation for flexibility and reliability, and Snell's support and service is one of the best in the industry."

India TV is currently on air with a single Hindi-language channel, but it will soon add three more channels to its line-up.

When the time came to switch technology, India TV chose Snell Kahunas based on the latter's built-in features for redundancy as well as its ability to handle many functions, such as stills stores and RAM recorders, which typically require the purchase of peripheral equipment.

During live news production, India TV producers can now easily add complex, multi-layered effects that earlier required expensive post-production work. Kahuna's multi-format capabilities for seamless mixing of SD sources into HD broadcasts promises to provide a smooth migration path to HD for the broadcaster in the future.
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Title Annotation:whoBuyswhat
Publication:APB Magazine
Geographic Code:9INDI
Date:Apr 1, 2011
Words:262
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