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India : Tata Motors brings TRUCK WORLD to Chandigarh Launches new SIGNA range.

Furthering initiatives for an enhanced customer purchase experience of its Medium & Heavy Commercial Vehicles Range, Tata Motors today showcased over 40 different products from haulage to construction related key technologies and services, at its ADVANCED TRUCKING EXPO TRUCK WORLD, in Chandigarh. At TRUCK WORLD Chandigarh, Tata Motors also launched its new SIGNA range of Medium & Heavy Commercial Vehicles, which will be shortly be available across Haryana, Himachal Pradesh and Punjab.

A unique initiative for trucking customers and their families, the 2-day TRUCK WORLD EXPO is being held from September 15-16, 2016, offering Tata Motors and its partners, communicative and promotional opportunities about its products and solutions, all under one roof a first-of-its-kind comprehensive purchase experience by a commercial vehicle brand. The Expo also hosts stage performances and various other activities for commercial vehicle customers and their families.

Having first being showcased at the recently concluded SIAM Auto Expo 2016, Tata Motors new SIGNA range is offered in various configurations. The new SIGNA is engineered & built to offer buyers, with a newly designed and configured cabin, with in-built Telematics system and proven Tata Motors aggregates, for a world-class trucking experience. On display at TRUCK WORLD Chandigarh, are three variants from the SIGNA range the SIGNA 4923.S tractor and the SIGNA 4018.S tractor.

press-15sep16-home2Commenting on the occasion, Mr. Rajesh Kaul, Business Head, Intermediate, Medium & Heavy Trucks, Tata Motors said, With the commercial vehicles industry having evolved over the last couple of years and as the countrys largest commercial vehicles manufacturer, we at Tata Motors will continue to lead the industry, offering superior technology and value. TRUCK WORLD is another unique way of doing so, with over 30 large Tata Motors commercial vehicles showcased all under one roof, with nearly a dozen trucking technologies and service offerings, including stage performances and games for truckers and their families, making the experience of buying a Tata Motors commercial vehicle even more special. A two-day event in Chandigarh, we have also hosted Truck World in six other centers so far and plan to take the event to many other cities during the year.

Mr. Rajesh Kaul further added, At Truck World we also take the opportunity launch new products and deliver new commercial vehicle purchases to our customers. At Truck World Chandigarh, we today unveil our new SIGNA range of M&HCVs to our customers here in Chandigarh, our latest offering from the Tata Motors commercial vehicle stable, showcasing years of experience and hard work, all aimed at increasing fleet efficiency, at the same time attracting the best commercial vehicle drivers. With the new Signa range, we hope to bring modern trucking mainstream for our M&HCV customers, addressing emerging needs for a safer, more comfortable and a connected commercial vehicle experience.

With its smartly designed cabin space, improved ergonomics and NVH levels, the SIGNA range of cabins are built to offer a superior in-cab experience, enabling drivers to operate fatigue free over long hauls, which in turn offers significant improvement in productivity. With an inbuilt telematics system, by TATA FLEETMAN, the new SIGNA range empowers fleet operator with a more connected experience, to better manage their transport business through optimum driver, vehicle and fuel management.

The SIGNA range will continue to lead the companys largest selling and reliable driveline and aims to offer improved business returns to customers with unmatched service support.

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Publication:Mena Report
Geographic Code:9INDI
Date:Sep 17, 2016
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