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India,United States : AMAZON launches EMI for KINDLE devices in INDIA.

Amazon announced that consumers in India can purchase Kindle readers and Kindle Fire tablets on EMI in India.

Users can buy the Kindle for Rs 500 a month and the Paperwhite for Rs 900 a month. The EMI is available from Citibank, HDFC and ICICI Bank when users make purchases for Rs 3000/- or above on The EMI option comes in tenures of 3, 6, 9 and 12 months.

6 other banks including the 3 banks are also offering the EMI scheme from over 250 retail outlets across the country.

The EMI facility will be offered on all devices with a limited-period special price for the New Generation Kindle Paperwhite (Wi-Fi) and the basic Kindle 6-inch eink model.

Amazon is reducing the price for the 2 devices. The New Generation Paperwhite will be priced at Rs 10,080 against Rs 10,999. The basic Kindle model will be priced at Rs 5,600 as against the original price of Rs 5,999. The special prices is valid till 15 April.

The company also promises 19% tighter touch grid that makes the Paperwhite respond even more accurately to the smallest touches.

Users can also look up content using the built-in dictionary or on Wikipedia. It automatically backs up Kindle books in the cloud and also tells how much time it will take to finish a chapter or a book based on previous reading speed.

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Publication:Mena Report
Geographic Code:9INDI
Date:Apr 3, 2014
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