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In celebrating history, Merrimack Valley FCU finds that the shoe fits.

Merrimack Valley Federal Credit Union has put its best foot forward to honor the early manufacturing days of Haverhill, Mass..

For the past month, five-foot tall shoes from Haverhill's "Shoe-la-bration" have been spotted at various locations in the Bradford-Haverhill area. As a demonstration of its support, Merrimack Valley FCU has sponsored the "Shoetown" shoe, created by Rob Sardella.

The shoe design is in black and white and pays tribute to Haverhill's shoe manufacturing history. In the early 1900s, Haverhill was known as the "Queen Slipper City" During that time, Haverhill's shoe industry produced approximately 10% of the shoes sold in the United States.

In October, all of the shoes from the Shoe-la-bration will be auctioned. Proceeds from Merrimack Valley FCU's Shoetown will benefit Emmaus Inc., a nonprofit organization that provides housing and services to local homeless adults and families.

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Title Annotation:MARKETING
Publication:Credit Union Times
Date:Aug 19, 2009
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