In Europe, Mobile Operators Have to Choose among Digital Audio Broadcasting - Internet Protocol (DAB-IP), Digital Multimedia Broadcasting (DMB), Digital Video Broadcasting - Handheld (DVB-H) And TDtv.
Mobile TV and radio services are gathering momentum, with recent trials confirming strong consumer interest. For mobile operators, the principal decision is no longer whether or not to offer such services but how to deliver a compelling service proposition. 3G networks could quickly run out of capacity if services are popular, requiring operators to employ broadcasting technologies. In Europe, mobile operators have to choose among Digital Audio Broadcasting - Internet Protocol (DAB-IP), Digital Multimedia Broadcasting (DMB), Digital Video Broadcasting - Handheld (DVB-H) and TDtv, or else take the risk of relying on Third Generation Mobile System (3G) networks alone. Furthermore, operators must decide whether to share the cost with other mobile operators or broadcasters, or to build their own broadcasting networks.
This report identifies and evaluates the realistic deployment options and business models for each broadcasting technology, helping operators to select the best for their own particular circumstances. It includes financial modelling of the various options, and assessing the take-up and revenue per user needed to achieve an adequate return from each. It includes case studies of trials and commercial implementation plans for the various technologies.
Evaluating the Options for Mobile TV and Radio Broadcasting in Europe answers your key questions:
What insight do early trials and commercial deployments of mobile broadcasting technologies give into consumer requirements, likely take-up, usage and Average Revenue Per User (ARPU)?
What are the most important factors that operators need to consider in selecting the right broadcasting technology and deployment strategy?
What are the most realistic broadcasting technology and deployment options, and how do they compare?
For each option, what end-user demand (in terms of take-up and ARPU) will be required to achieve an adequate financial return?
How do different spectrum licence costs and operating frequencies (e.g. Ultra High Frequency (UHF) versus L-band) affect financial viability?
Should mobile operators own a broadcasting network or share a wholesale network with others?
Could DAB-IP be an attractive short-term option in countries where DAB digital radio has been deployed extensively?
In what circumstances could it be commercially viable for a mobile operator to build its own DVB-H network?
Has Terrestrial Digital Multimedia Broadcasting (T-DMB) already lost the battle against DVB-H in Europe?
Could TDtv be a better option than DVB-H for larger operators with Time Division Duplex (TDD) spectrum?
Is a broadcasting solution really necessary at all? In what circumstances could operators avoid the expense and revenue-dilution of broadcasting networks and rely solely on 3G?
Who should read this report:
Mobile operators: to identify the broadcasting technology and deployment strategy that best fits your circumstances
Wireless infrastructure and handset vendors: to identify the market opportunities for each mobile broadcasting technology and how best to position them against the competition to achieve strong take-up by mobile operators
Regulators: to understand the technical and commercial characteristics of different mobile broadcasting technologies, to help in the definition of regulatory policy and spectrum licensing
Contents are as follows:-
1 Mobile operators need to choose a solution for mobile TV and radio broadcasting
2 There are many options for mobile TV and radio broadcasting
3 DAB-IP is a cheap option in markets with wide DAB deployment
4 DVB-H is the clear front-runner, but high licence costs and L-band spectrum could threaten viability
5 T-DMB has potential benefits, but has limited support outside South Korea
6 TDtv may be a cost-effective solution for mobile operators that want their own broadcasting networks
7 Mobile operators can decide NOT to deploy broadcasting technology
8 Mobile operators need to identify the right solution to fit their own specific circumstances
Figures and tables
For more information visit http://www.researchandmarkets.com/reports/c38005
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|Date:||Jun 7, 2006|
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