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Illsbury.

If you've ever used store-bought frosting, you know how much trouble it is.

[ILLUSTRATION OMITTED]

First, you have to take the lid off the tub. Then you have to scoop out the frosting. Whew! You pretty much need to rest after every minute or two of effort.

No more. With Pillsbury's new Easy Frost No-Fuss Frosting, all you have to do is remove the lid from the elegant aerosol can, turn the can upside down, and press the nozzle.

In a couple of seconds your cakes and cupcakes are covered with sugar, partially hydrogenated soybean and cottonseed oils, water, corn syrup, corn starch, and a few other ingredients (like artificial colors and flavors) that make them taste like Velvety Cream Cheese or Vanilla Dream or Decadent Chocolate Fudge.

The frosting is "also great for use on cookies, brownies, or graham crackers!" says Pillsbury. But that's just the start. Imagine being able to add more sugar and damaging fat to your doughnuts, muffins, Twinkles, Ho Hos, Ring Dings, or Sno Balls. Or you can dispense with the intermediaries and pump the stuff directly into your mouth.

The serving on the label--just two flat tablespoons--supplies 140 to 150 calories, 4 1/2 to 5 1/2 teaspoons of sugar, 1 1/2 grams of saturated fat, and (get ready) 2 grams of trans fat. Two grams of trans may sound small, but it's more than you should eat in an entire day.

Companies are tripping over each other to take trans fat out of their foods, and the suits at Pillsbury launch a new item with trans?

Looks like the doughboy's out of control.

Pillsbury: (800) 767-4466

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Title Annotation:FOOD PORN; Pillsbury Easy Frost No-Fuss Frosting
Publication:Nutrition Action Healthletter
Article Type:Brief article
Geographic Code:1USA
Date:Mar 1, 2010
Words:275
Previous Article:No can do.
Next Article:Why we overeat.
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