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If the shoe fits: a Mississippi girl's glamorous lifestyle ignites a burning passion for fashion.

It's a fact that women and shoes just go together, and for Lauren Jones, that notion rings truer than ever. Born and raised in Jackson, Jones and her family moved to New York City in 1996, where she worked in the fashion industry as a model and as an actress. Jones appeared as a Barker's Beauty on CBS's "The Price is Right" and in the movie "The Expendables." Jones wasn't about just shopping and looking the part, though; she took fashion seriously, enrolling at New York's Parsons School of Design with a goal of refining her vision for the industry.

In 2007, along with business partner Av Goodman, Lauren launched Lauren Jones Footwear. The duo had recognized a void in the marketplace--fashion-forward, comfortable shoes at reasonable price points.

As a result, Lauren Jones bridal shoes emerged, offering well-crafted, fashionable yet comfortable shoe options for brides. "We grew to prominence in 2009 and have been steadily growing since the company's inception," says Jones. "Now, we have shoes and handbags available for sale in fine retail stores, both nationally and internationally."

Building a line of shoes was a no-brainer for Jones. "Every woman loves shoes," she explains. "No matter what, we will always need another pair, even when we sincerely have too many shoes already sitting in our closet. Shoes are the perfect accessories. They can dress an outfit up or down, and they can set the tone for the day or an evening out."

Jones set out to create a line of footwear that would celebrate every woman's inner "girlie girl." "My shoes are different," she says. "Some shoes have embellishments and are unique in their design. They can be whimsical, over the top, or classic and chic. Our line looks expensive and is made with high-quality fabrics; however, they retail at extremely affordable price points, so buying more than one pair is a real possibility, especially for our brides, who are known to want options on their wedding day."

Jones describes the design process as exhilarating. "Looking at runways from Milan and Paris to New York City, researching new fashions in magazines, and finding the prettiest fabrics and most exquisite hardware from around the world makes designing the best part," she says.

This season, the Lauren Jones footwear collection once again offers the perfect shoes for any bride or wedding party in the "Angel" and "Ava" styles. "Special occasion shoes are even more fun because often, for each occasion, we have an excuse to go out and shop for a new pair," says Lauren.

After spending time in New York, Lauren has returned home to Mississippi, where she attends Mississippi College School of Law. She is also busy planning her own upcoming wedding, where she's sure to be sporting a pair of show-stopping shoes.

FOR MORE INFORMATION: Lauren Jones Footwear

Available at Belk department stores, belk.com Amazon.com, or visit laurenjones.net

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Title Annotation:made in mississippi
Author:Wells, Amanda
Publication:Mississippi Magazine
Date:Jan 1, 2013
Words:483
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