If it's FUR you.. take your pick; Controversial coat is back in vogue for new season.
LOVE it or loathe it, there's a lot of fur flying this season.
From Amanda Wakeley's huge gilet, worn as snoods, through Marc Jacobs's curly shrugs to Chole's Alexis Carrington style coats, fur was all over the AW10 catwalks.
Every autumn/winter clotheshorse Kate Moss parades her fabulous fuzzy coats and jackets and this year is no different. The Brit beauty, who has rails of the stuff, was snapped in London last month in a range of new season favourites including a gorgeous Isabel Marant number.
While her coat cost more than the average person's monthly mortgage, and very fit for a supermodel, we have a feeling PETA wouldn't quite see it that way.
They've expressed their feelings to Kate before: In fact, she was named one of the organizations "worst-dressed" celebrities in 2008 for her proclivity to fur pieces.
For many fans the real stuff is a big no-no. For others, vintage is fine. For some, rabbit is okay, but fox isn't and even then where you wear it is crucial. Most of those who might sling a vintage mink ala Moss, would be reluctant to wear it on the bus.
What's the big deal about wearing fur? Well, according to Animal Rights Action Network (ARAN) one fur coat can take up to 100 squirrels or 25 skunks to make.
Many other animals such as chinchillas, otters, bobcats and rabbits also suffer furprompted deaths. And animals caught in the wild for fur purposes suffer long, painful deaths.
Fur The traps used only break the animal's leg leaving it to suffer the cold, hunger and attacks from predators.
Still not convinced? Some animals are killed for no reason.
Designers are not satisfied with the animals' fur so they simply discard it.
Some of these animals are mothers, endangered species or lost house pets. Fur farming is legal in Ireland, where there are currently six mink farms and at least two farms with fox.
There are about 140,000 mink in total and 1,700 silver and Arctic fox. Shockingly, fox farms do not have to be licensed and this is why the number of fox farms is uncertain.
With these grim statistics it's time to embrace the faux and look foxy without the guilty conscience this year.
There's plenty in the shops, with the High Street providing a great range of options. Keep it short -in terms of silhouette and pile.
A floor-length shag looks a bit Cruella De Vil. Unless you have a chauffeur, red carpet and butler, white fur tends not to stay white for long.
If you're not sure if you can carry off fur, look for a gilet or choose coats, gloves and scarves with a faux fur trim.
Then you can take a furtive step towards the trend without fluffing it up.
Faux fur jacket EUR60, Vest EUR6, Skirt EUR22 and Necklace EUR20 all by F&F Tesco
Ava fur coat, EUR110 River Island
Faux Fur Coat EUR101, Pussy Bow Blouse EUR47, Jeans EUR38, Weave Belt EUR21 Next
Brown Olivia Faux Fur Coat EUR170, cream Serena Dress EUR95 Monsoon
Halston Heritage Faux Fur Coat, EUR529.40, asos
Lipsy Faux Fur Leopard Coat, EUR125.73 , BT2
Gold lam blouse with gold chain trim EUR65 Pied a Terre, Brown faux fur coat EUR156 Linea, Grey tweed skirt EUR72 Linea, Grey 'Whipstitch' cross body bag EUR24 Therapy, Navy opaque tights EUR10 Aristoc House of Fraser
Llama belted faux fur coat EUR79.
Studded leather gloves EUR15
Black lace bodice prom dress EUR168 Pied a Terre, Grey faux fur coat EUR180 Pied a Terre, Black fishnet tights EUR10 Untold House of Fraser
MODEL WEAR: Kate Moss is a big fan of fur