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IdeaCast Expands Out-of-Home Digital Video Network to Transportation Space Through Deal with Transit TV.

IdeaCast Enters Strategic Sales Pact and Announces LOI with Option to Acquire Transit Television Network

CHICAGO -- IdeaCast, Inc. - the largest private provider of custom television content and advertising to health clubs - today announced that it has entered into a strategic sales relationship with Transit TV, and effective immediately will represent the Transit TV advertising inventory to IdeaCast's growing list of advertising clients. In addition, IdeaCast has also entered into a letter of intent with an option to acquire Transit Television Network ("Transit TV") in Q2 2008.

Transit TV is North America's leading transit-based digital out-of-home adverting network operator. With systems installed and operational in Los Angeles, Chicago, Atlanta, Milwaukee, and Orlando, Transit TV communicates with over 500 million riders per year on nearly 4000 vehicles.

Fred Smith, CEO of IdeaCast, Inc, stated, "We are thrilled to have this opportunity with Transit TV to expand our digital out-of-home networks into the transportation vertical. With the combined skills and experience of these two companies, we look to grow our reach to people wherever they are enjoying television out of home, as well as accelerate our ad sales revenue."

IdeaCast's plans for Transit TV include expanding the Transit TV network to the top 10 U.S. markets, as well as contracting with Nielsen Media Research to establish metrics and a process for audience measurement for the transit network.

Gerry Noble, President of Transit Television Network, stated that "Transit TV has built a powerful platform to reach people as they move about outside their home and we are excited to work with IdeaCast's all star sales team to bring outstanding advertising solutions to a growing list of clients."

About IdeaCast, Inc.

IdeaCast Inc. is the largest private satellite/cable provider in the world exclusively distributing custom content and advertising to health clubs. Through multi-year agreements with content partners CNN, CNBC and MSNBC, the company inserts custom advertising into the live program feed, delivering a uniquely targeted experience of sight, sound and motion to health club members.

IdeaCast is contracted with Nielsen Media Research for audience measurement and verification, and, in 2006, members of IdeaCast's sales team were rated #1 in alternative media by Jack Myers Media Buyers Report.

IdeaCast has agreements with approximately 1000 health club locations, and engages 200 million club attendees per year. IdeaCast covers over 150 Designated Market Areas[R], all of the top 25, and 49 of the top 50. For additional information, visit www.IdeaCast.net.

About Transit TV

Transit TV's network of 8500 television screens can be seen on 3900 transit vehicles across Los Angeles, Chicago, Atlanta, Orlando and Milwaukee, creating one of the largest digital out-of-home networks in North America and the largest specifically targeting transit riders. Transit TV enhances riders' journeys, provides transit agencies with an additional revenue source, and enables advertisers to reach a previously untapped young audience.

Transit TV is a wholly owned subsidiary of Torstar Corporation, Toronto, Canada. Torstar Corporation is a broadly based media company listed on the Toronto Stock Exchange (TS.B).
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Publication:Business Wire
Date:Jan 16, 2008
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