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Iconix: owning (and licensing) is believing.

Iconix has $750 million in go-forward guaranteed minimum royalties for 2015, excluding renewals, the company reported in the course of its analysts' call following release of its third-quarter 2014 results.

The company has renewed four major DTR agreements under the same terms as the prior deals: Danskin Now (Walmart), Mudd (Kohl's), Material Girl (Macy's), and Fieldcrest (Target), and has added a new DTR, Waverly Inspiration, for fabric and crafts at Walmart.

The latter deal brings the number of Iconix DTRs at Walmart to four (add OP and Starter). Also at Iconix:

* International sales now account for 40% of Iconix's business, led by Umbro, Lee Cooper, and Peanuts.

* Across the Iconix portfolio, there are 30 international DTR agreements, 900 international licensees, and 1300 dedicated stores and shop-in-shops.

* In anticipation of the Peanuts movie, to be released next year, Iconix signed 59 new licensing agreements in the third quarter and 180 in the first nine months of 2014. There are retail agreements for Peanuts merchandise at Macy's, Target, The Bay, Suburbia, Liverpool, Forever 21, Uniqlo, and H&M.

* Rocawear, Ecko Unlimited, and Ed Hardy--all of which had difficulty a year ago--are experiencing a new level of success via new licensees and diversified distribution.

* Iconix paid $6 million for its 51% interest in the Nick Graham brand. (Graham founded Joe Boxer, which Iconix also owns). The company is looking for larger acquisitions in entertainment and sports.

Year-over-year third-quarter revenue was up 6% to $113.8 million, with net income up 16% to $38.3 million.

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Publication:Licensing Letter
Date:Nov 17, 2014
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