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Ice cream of the gods at West Houston.

Emack & Bolio's, the Boston-based ice cream store with rich rock music roots, has signed a lease for its newest location in New York City. Robin Mendelwager, a franchisee of the gourmet treat shop, is taking a 500 s/f space in Soho at 71 West Houston St., between Wooster Street and West Broadway. The asking rent at the property is $140 per s/f.

Christopher Owles, managing director of Sinvin Realty, represented the building owner in the lease negotiations. Steve May, of Winick Realty, represented the tenant.

E&B's founder is Bob Rook, a music lawyer who started E&B in the 1970s "as a place that musicians could go to after their gigs to mellow out and satisfy their munchies," according to the company's website. Some of the groups with whom Rook has worked closely as a lawyer include Aerosmith, Boston, The Cars, U2, James Brown and Al Green.

As an ice cream mogul, Rock has worked with other musicians, as well, and several rock stars have created their own flavors for Emack & Bolio's:

Cheap Trick's Rick Nielsen created "I want you to want me" passion fruit sorbet;

Glenn Hughes, of Deep Purple. authored the recipe for "Deep Purple Cow," which features black raspberry ice cream with white and dark chocolate chips;

Chad Smith, of the Red Hot Chili Peppers, came up with the combination of vanilla ice cream with red hot candies and called it "Red Hot Vanilla:"

Twisted Sister's Dee Snider thought up "Twisted Dee-Light," which is a rich combination of chocolate ice cream, fudge chunks and brownies;

Sugar Ray's Mark McGrath invented a new flavor called Sugar Ray Chip: caramel ice cream with chocolate and white chocolate chips.

In 2004, Zagat Survey New York City voted E&B the Number One Ice Cream Specialty Shop in New York. The brand uses no genetically induced growth hormones. Its four other New York stores are located on Amsterdam Avenue, at Cooper Square, on Seventh Avenue and on First Avenue.

Other tenants at 71 West Houston St. include Joel Name Optique and Movie Bank.
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Title Annotation:Retail
Publication:Real Estate Weekly
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 25, 2004
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