Printer Friendly

IVANA ACES HOME SHOPPING NETWORK DEBUT

 ST. PETERSBURG, Fla., April 6 /PRNewswire/ -- Home Shopping Network (NYSE: HSN) announced today that Ivana Trump topped sales charts in her Home Shopping Club debut April 3 and 4 and charmed viewers with her brilliant smile and fashion talk.
 HSN's famed computers tracked Ivana's sales at a rapid-fire rate as she introduced her exquisite suit and jewelry designs in colors and styles perfect for Easter, spring or Mother's Day. A former model, Ivana showed off some of her outfits and baubles herself as she often left her chair next to HSN's sales hosts and promenaded on the fashion sets.
 HSN picked up the tab for special handling charges to get purchases from Ivana's line to customers in time for Easter Sunday. Although a bit higher priced than many other Home Shopping Club fashions, shoppers snapped up Ivana's unique suits.
 Ben White, president of HSN celebrity marketing, said, "Ivana was an instant hit with the millions of American women who shop with us. They loved her designs so much, they kept our order lines buzzing throughout her visit. Ivana's debut far exceeded our expectations in terms of sales success and customer reaction to her. In fact, her products sold so fast that we ran out of inventory and had to cut back some of her schedule. You can be sure she'll be back with us soon."
 Many Club members voiced their delight at being able to chat on the air with Ivana. One caller dubbed her the Jackie Kennedy Onassis of the era, while others complimented her as a women of the 90s who "has it all" -- children, career, beauty and a sense of fashion.
 Ivana said, "I am flattered and honored to be thought of so highly by American women, and even more proud to be an American myself. My work with fashion is a tribute to American women, and I'm so pleased that Home Shopping has helped me to bring lovely, affordable items to so many of them. I thank all the women who have supported me and now wear my designs."
 Look for Ivana's return Home Shopping engagement on May 28 and 29, when she'll present additions to her popular line. And in September, she'll present her fall line of suits, separates and other fashion items.
 -0- 4/6/93
 /CONTACT: Louise Cleary of Home Shopping Network, 813-572-8585, ext. 7420/
 (HSN)


CO: Home Shopping Network ST: Florida IN: REA ENT SU:

AW-JB -- FL009 -- 3530 04/06/93 15:45 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Apr 6, 1993
Words:412
Previous Article:INDEPENDENT BANK CORPORATION TO ACQUIRE AMERICAN HOME BANK
Next Article:VANCOUVER STOCK EXCHANGE FIRST QUARTER MARKET ACTIVITY STRONGEST IN SIX YEARS
Topics:


Related Articles
SIGHTING OF MISSING CHILDREN ON HOME SHOPPING'S 'BRING THEM HOME AMERICA' TELECAST LEADS TO RECOVERY OF TWO YOUNGSTERS
HOME SHOPPING NETWORK SIGNS IVANA TRUMP TO EXCLUSIVE CONTRACT
HOME SHOPPING NETWORK CELEBRITY MARKETING EXECUTIVE PROMOTED
IVANA'S FALL FASHIONS STEAL CLUB SHOWS; IVANA TRUMP'S NEW LINE TOPS CLUB SALES CHARTS
IVANA'S SALES HIT FULL BLOOM IN SECOND SPRING ON THE HOME SHOPPING CLUB
MISSING CHILDREN AWARENESS PROGRAM TO AIR ON HSC; VIDEO NOMINATED FOR GOLDEN CABLEACE AWARD
HSN BRINGS BIG NAMES TO BIG 'D'; CELEBRITY BUSINESS & ENTERTAINMENT LEADERS TO APPEAR AT HSN'S BOOTH AT NCTA SHOW IN DALLAS
CONNIE STEVENS' KALI FRAGRANCE TO DEBUT ON HSN
IVANA TO WEAR HSN EXCLUSIVES IN CAMEO TV APPEARANCE
FORMER HSN SENIOR EXECUTIVE BEN WHITE FORMS NEW RELATIONSHIP WITH COMPANY

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters