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ITT SHERATON ENHANCES AND RELAUNCHES 'ENDLESS WEEKEND' PROGRAM

 ITT SHERATON ENHANCES AND RELAUNCHES 'ENDLESS WEEKEND' PROGRAM
 BOSTON, Dec. 23 /PRNewswire/ -- Based on the success of its 1991 weekend discount program, ITT Sheraton is enhancing and relaunching "Endless Weekend" effective Jan. 2, 1992, the company announced today.
 Available through the end of 1992, "Endless Weekend," which features special rates beginning on Thursday nights, will extend the same low rates through Sunday nights, as long as a Saturday night is booked. Previously, the "Endless Weekend" rates were available only from Thursday through Saturday. The package is available at participating Sheraton properties throughout North America.
 Rates will range from $49 - $159 per room, depending upon the property selected, reflecting a discount up to 50 percent off regular room prices. For example, at the Sheraton Seattle Hotel & Towers, the "Endless Weekend" rate will be $110 while at the Sheraton Inn New Port Richey, Fla., the rate will be $65.
 Unlike some of its competitors, ITT Sheraton does not require advance purchase for guests to secure the special rate.
 "We at ITT Sheraton intend to offer travelers an attractive incentive without requiring an advance deposit," says John W. Herold, ITT Sheraton executive vice president and president, North America Operations.
 "The success of the 'Endless Weekend' program that we first introduced during 1991 has reaffirmed to us that travelers are attracted to a value package that is hassle-free," adds Herold.
 Guests who enjoy an ITT Sheraton "Endless Weekend" will receive a full American breakfast for two adults per room per night at many properties and an ensured 6 p.m. late checkout on Sunday to cap off their stay. More than 250 ITT Sheraton properites in North America are expected to participate in the program.
 In addition, Sheraton CLub International members will earn points for their stays, and ITT Sheraton's Family Plan also applies to the program, where up to two children aged 17 and under stay free when accompanied by their parent or guardian using existing bedding.
 "Endless Weekend" stays can be booked by calling ITT Sheraton worldwide reservations at 800-325-3535 or by calling a local travel agent.
 Boston-based ITT Sheraton Corporation is a worldwide network of nearly 450 owned, leased, managed and franchised properties in 62 countries.
 -0- 12/23/91
 /CONTACT: Evanthea Vlahakis of ITT Sheraton, 617-367-5334/ CO: ITT Sheraton Corporation ST: Massachusetts IN: LEI SU:


DD-DH -- NE005 -- 4930 12/23/91 15:57 EST
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Date:Dec 23, 1991
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